speaker-info

Joanna Wiebe

Cofounder of Copy Hackers / Airstory

The cofounder of Airstory, Joanna Wiebe helps copywriters and content marketers convert better using predictable, repeatable writing models, formulas and techniques. …Which sounds dull. So here’s the translation: use your words to sell more stuff. Jo’s helped clients like Crazy Egg, Tesco, Wistia and Buffer do just that, and she’s been invited to teach conversion-focused writing on 80+ international stages.

CONTENT THAT CONVERTS: What if, instead of “educating,” you “made money”?

KEYNOTE: Content That Converts: What if, Instead of “Educating,” You “Made Money”?

Keynote Main Room

Not one, not two, but three top content-focused tech companies recently laid off an uncomfortable number of their team members. The presenter of this talk Joanna Wiebe watched in horror as it happened. And the question that was on her and every content marketer’s mind: If content marketing works, why didn’t great content marketing save […]

Content Lead Gen Marketing
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KEYNOTE: Content That Converts: What if, Instead of “Educating,” You “Made Money”?

Keynote Main Room

Not one, not two, but three top content-focused tech companies recently laid off an uncomfortable number of their team members. The presenter of this talk Joanna Wiebe watched in horror as it happened. And the question that was on her and every content marketer’s mind: If content marketing works, why didn’t great content marketing save […]

Content Lead Gen Marketing
READ MORE