AMBER NASLUND

Content Marketing Rewired: Proven Principles, New Ideas and Why Content Is the Backbone of Modern Marketing VIEW AMBER'S SESSION

ABOUT

Amber Naslund

Amber is a senior content marketing consultant for LinkedIn, and a 20-year B2B marketing executive with a past roster of leadership roles with high-growth technology companies, professional services firms and nonprofit organizations. 

Her love for all things digital has given her the opportunity to work across every aspect of marketing strategy, from communications to product marketing, brand strategy, sales enablement and media. 

Amber is also the co-author of the best-selling business book, The Now Revolution, helping companies navigate the fast-moving world of social media. She delivers dozens of keynote speeches on digital marketing, online culture and digital transformation at industry conferences and private events every year.

When she’s not working, Amber is a single mom to an incredible daughter, an equestrian, a rescuer of pit bulls and a freelance writer.

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SESSION TITLE

Content Marketing Rewired: Proven Principles, New Ideas and Why Content Is the Backbone of Modern Marketing

Session Description

Today, most B2B businesses know they need to be doing content marketing. But is the “same old, same old” still working? In this talk, Amber uses her real-world experience with leading brands to demystify several principles of growth in a content-driven world, bust several myths about everything from “vanity metrics” to “content is king,” and give you practical, energizing ideas for breathing new life – and strategic thinking – into your content marketing approach.