As Stream Creative’s public relations director, marketing strategist and sharer of helpful information, Andrea Meyers coaches business leaders and spokespersons on ways to build beneficial relationships through effective storytelling. With over 15 years of experience supporting B2B, B2C and non-profit organizations, Andrea executes media tactics that have landed clients in local, national and international publications including Forbes and Men’s Health, national television features including TNT, trending hashtags, and more. Training in the fusion of traditional and digital communication strategy has given Andrea a unique skill set that embraces today’s world of data-driven messaging and monitoring, content that goes beyond bylines, and conversations that are a two-way street.
When it comes to digital marketing and public relations, too often marketers are confused by the collaborative roles each can play. In this session, Andrea will explain why digital PR isn’t just propaganda and hype and how you can bring your PR efforts far beyond a press release. Learn how to immediately begin integrating digital PR tactics into your existing marketing plan to gain greater brand exposure, search results, engagement, and leads. Walk out with a toolkit filled with the best resources for cross-channel integration, brand-mention monitoring, ways to connect with journalists and influencers, and five tips to get earned media THIS YEAR.