Caroline Matis is the Corporate Marketing Manager at CM Group, Emma. Prior to joining Emma, Caroline led social media strategy at Medline Industries, the largest privately held manufacturer and distributor of medical supplies.
From welcome emails to abandoned carts, marketers know that automation can mean big wins. But do the results impress enough to warrant investment in these drip and nurture series? Spoiler alert: the answer is “yes.” Find out what those metrics look like and how to increase your revenue with effective use of these four email series.