With a passion for writing and strategic development, Janice’s focus lies primarily in helping clients understand how to develop strategic marketing and content plans. From idea to execution, Janice works extensively with clients to help with content creation, strategic planning, the branding process, persona development, and campaign brainstorming.
In this session, Janice and Jeff will outline the process for developing an effective B2B marketing campaign for increasing visibility and generating leads. You’ll learn how to select the right content to attract your audience, choose the right promotional channels and how to measure the effectiveness of your campaign. They will walk you through a real-life campaign and share the process and tools they used to execute it. If you’re looking for a marketing campaign playbook, this session is for you.