Over the past 17+ years, Jeff has been proud to bring strategic thinking, a multitude of inbound marketing and design services, and an arsenal of bad jokes to Stream Creative. Jeff takes knowledge gained from his experience as a business owner, designer and marketer to create presentations focused on actionable takeaways for business professionals at all levels. With an energetic and entertaining presentation style, Jeff uses real-world examples and powerful visuals to teach his audience in a way that strengthens recall and inspires action.
In this session, Janice and Jeff will outline the process for developing an effective B2B marketing campaign for increasing visibility and generating leads. You’ll learn how to select the right content to attract your audience, choose the right promotional channels and how to measure the effectiveness of your campaign. They will walk you through a real-life campaign and share the process and tools they used to execute it. If you’re looking for a marketing campaign playbook, this session is for you.