The Videos You Need but Haven’t Made Yet (Well...Probably)



Jonah Silberg

Hi! I’m Jonah. I’ve spent the last 5 years coaching companies big and small on how to use video to generate leads, delight customers and cultivate an audience of superfans. In that time I’ve come to appreciate that the best camera to use is the one you have with you— it’s the story that matters most. Before joining Wistia (a video platform built for business), I worked as a fundraiser & marketer for Meals on Wheels America and City Year. Outside of work you can find me riding a bike (bike nerds, let’s chat) or tending the grill.


 Twitter Logo  LinkedIn Logo  


The Videos You Need but Haven’t Made Yet (Well…Probably)

Workshop Description 12:45pm – 2:35pm

Just a few years back, having any kind of video content as part of your marketing mix was a differentiator. Today, 87% of businesses use video as a marketing tool, up from 63% in 2017 (and still rising). 83% of marketers say video gives them good ROI. Now that video content is table stakes, the game has changed. When your audience hits play, they expect authenticity, entertainment and a clear look at your company’s values. In this workshop, we’ll cover replicable ways to deliver on all three, whether you’re a video pro or just getting started. 

What will the takeaways be for the audience:

  • 1 new idea (at least) for a sales enablement or recruiting video to create in-house, and how to make it happen
  • How to earn superfans, brand advocates & word of mouth buzz with original long-form content
  • A show positioning statement for a podcast or video series aimed at growing affinity for your brand
  • A free set of resources on planning, production, and promotion across channels and measurement