Linda Kyzar leads the SEO team at Stream Creative where she helps clients shift from tired tactics to an energized data-driven approach to marketing. Her 20+ years of heads-down hard work has brought real-life results for clients in the manufacturing, technology, and professional services industries. With a passion for learning along with fellow marketers, Linda is on the frontline for several Wisconsin marketing events including Experience Inbound, Milwaukee HUG events, and AMA Milwaukee where she holds the position of VP of Keynote Events.
Love/hate relationship with Google? We all feel it. And with Google’s incremental changes, SEO has evolved from a step-by-step process to a method that involves your entire marketing department. In this session, Linda will simplify the mindset that marketers need to understand to improve conversions that start on Google, and share ten actionable steps to get Google to love your content as much as you do.