Matt Hertig is the CEO of Alight Analytics, a leading provider of marketing analytics solutions. Alight’s marketing intelligence platform, ChannelMix, delivers a holistic platform that tracks and measures performance across all marketing and sales channels and provides attribution and predictive intelligence to drive organizational growth.
Are you ready to be the smartest person in the room? Alight Analytics CEO Matt Hertig will share a 3-part protocol that will allow you to harness marketing and sales data for game-changing business insights. You’ll go beyond using data to figure out what happened — you’ll use it to decide what you should do next.
In this high-energy session, we’ll cover: