MATT HERTIG

3 Simple Steps to Marketing Analytics Success: How Big Brands and Businesses Turn Data Into Business Insight

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Matt Hertig

Matt Hertig is the CEO of Alight Analytics, a leading provider of marketing analytics solutions. Alight’s marketing intelligence platform, ChannelMix, delivers a holistic platform that tracks and measures performance across all marketing and sales channels and provides attribution and predictive intelligence to drive organizational growth.

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SESSION TITLE

3 Simple Steps to Marketing Analytics Success: How Big Brands and Businesses Turn Data Into Business Insight

Session Description

Are you ready to be the smartest person in the room? Alight Analytics CEO Matt Hertig will share a 3-part protocol that will allow you to harness marketing and sales data for game-changing business insights. You’ll go beyond using data to figure out what happened — you’ll use it to decide what you should do next. 

In this high-energy session, we’ll cover:

  • Building a measurement strategy for tracking your most important KPIs
  • Creating a reporting strategy for turning data into easy-to-understand insights
  • Designing a data strategy for collecting, structuring and storing the data you need to answer your most important questions about marketing performance