Inbound Sales: Removing Friction in Your Sales Process



Nicole Mertes

As Weidert Group’s lead salesperson and business development strategist, Nicole heads up the agency’s new business strategy and provides consulting services to clients. All client engagements begin on Nicole’s desk, where she works with Weidert Group’s Consultants to formulate the most appropriate programs, including quick wins to swiftly demonstrate inbound marketing ROI to each client’s stakeholders. 

Prior to her role at the agency, Nicole was an advertising manager at Gannett, one of the nation’s largest media companies. With 10+ years of experience in advertising sales, she understands the complex relationship between marketing and sales within organizations. 


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Inbound Sales: Removing Friction in Your Sales Process

Session Description

Are your inbound marketing efforts making your Sales team’s days more fruitful – and their lives easier? 

Join this session to better understand how to reduce friction in your sales process using the inbound sales methodology.  We’ll share simple steps (and success stories) for developing a strong partnership with your Sales team, so you can:

  • Empower Sales to fully leverage your inbound marketing efforts
  • Create content Sales will love to use
  • Choose the right tools to enable Sales to put the power of inbound to work
  • Reduce friction – and maximize force – in the business development process

Weidert Group helps inbound marketers successfully align with their Sales teams. Let’s start uniting your forces for a buyer-centric Sales process, momentum after the sale, and frictionless teamwork!