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Recipe for Success: Automate Your Marketing Reporting (Including GA4!)

Alicia Cardenas, breakout speaker at Experience Inbound 2022 marketing and sales conference

JUNE 6, MILWAUKEE: 9:45 a.m. – 10:35 p.m.
JUNE 7, GREEN BAY : 9:45 a.m. – 10:35 a.m. 

Session Description

It seems that Google has decided that marketers are on an episode of Chopped, and the main mystery basket ingredient is Google Analytics 4 (GA4). Is your heart racing just a bit faster yet? Join Alicia in breaking down GA4 to bite-sized pieces and learn the recipe for success in automated marketing reporting.

In this breakout session, we’ll cover:

  • The key differences between Universal Analytics (UA) and GA4
  • How to identify the marketing metrics that you should pay attention to
  • What report automation is and what the benefits are, and
  • How to set up an automated reporting system

Key Takeaways

An understanding of the key differences between UA and GA4, and a recipe to cook up the best automated reporting system.

Who should attend?

For a mid-level audience who already has some digital/inbound marketing data to work with.

Alicia Cardenas is Technology & WebOps Lead at Stream Creative, and brings over 10 years of experience in digital marketing and communications. With a passion for dissecting performance analytics, Alicia helps design data-first marketing campaigns. She’s a proud supporter of the Oxford comma, creating processes to drive efficiency, and well-commented source code.

NETWORK WITH MARKETING AND SALES LEADERS

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INCLUDED IN

Your 2022 Ticket

  • Breakfast, lunch, refreshments, and exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference
  • Access to hands-on workshops on LinkedIn marketing/sales and chatbots (pre-registration required)

THANKS TO ALL OUR

2022 Sponsors

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