JUNE 6, MILWAUKEE: 9:45 a.m. – 10:35 p.m.
JUNE 7, GREEN BAY : 9:45 a.m. – 10:35 a.m.
Session Description
It seems that Google has decided that marketers are on an episode of Chopped, and the main mystery basket ingredient is Google Analytics 4 (GA4). Is your heart racing just a bit faster yet? Join Alicia in breaking down GA4 to bite-sized pieces and learn the recipe for success in automated marketing reporting.
In this breakout session, we’ll cover:
- The key differences between Universal Analytics (UA) and GA4
- How to identify the marketing metrics that you should pay attention to
- What report automation is and what the benefits are, and
- How to set up an automated reporting system
Key Takeaways
An understanding of the key differences between UA and GA4, and a recipe to cook up the best automated reporting system.
Who should attend?
For a mid-level audience who already has some digital/inbound marketing data to work with.
