How to Create an SEO + Content Strategy That Moves the Needle

SPEAKER: Chelsea Drusch

APRIL 26, GREEN BAY: 9:45 a.m. – 10:35 a.m.
APRIL 27, MILWAUKEE: 9:45 a.m. – 10:35 a.m.

Session Description

If you were asked to explain SEO, how quickly would keywords come up? Most marketers equate SEO with keywords, but it's so much more than that. Instead of chasing a list of keywords you've deemed relevant to your business, how do you create an SEO + content strategy that aligns with your overall business goals?

Weidert Group Consultant and SEO Manager, Chelsea Drusch, will walk you through the four focus areas your strategy needs to include, and how to distribute time, energy, and budget between them to support your KPIs — in a way you can prove with data.

Key Takeaways

Framework to build your SEO + content strategy on
Workbook to help you plan execution
Methods to track KPIs that tie to business goals

Who Should Attend?

For an experienced audience that has a working understanding of SEO and content marketing concepts

About Chelsea Drusch

Chelsea has nine years of inbound marketing experience and multiple SEO certifications, but it's her smart creativity that really packs a punch. She lives to challenge the status quo and is always looking for new ways to approach any marketing challenge. It's that curiosity and drive to innovate that led her to become Weidert Group's SEO Manager, a role that's focused on continuously improving their approach to inbound and search engine marketing.