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Purpose-Driven Link Building: A Potent SEO Strategy for 2022 and Beyond

JUNE 6, MILWAUKEE: 12:45 p.m. – 1:35 p.m. 
JUNE 7, GREEN BAY : 12:45 p.m. – 1:35 p.m.

Session Description

Link building is still the most powerful SEO tactic marketers can deploy to boost rankings and traffic. But, link building tactics that once delivered authority and rankings are losing their effectiveness. Strategies based on big-budget content, spammy email outreach and the kindness of strangers no longer delivers ROI -- and paying for links can trigger Google penalties. There is a more powerful approach: purpose-driven link building! Generating content that authentically leverages your brand to connect with like-minded influencers is winning backlinking strategy for 2022. This tactic can work for any B2B and B2C brand. Join 20-year link building veteran Dale Bertrand as he walks you through his playbook for developing potent purpose-driven link building campaigns that generate backlinks and grow organic traffic while doing good in the world.

Key Takeaways

  • How any brand can develop a purpose-driven campaign
  • Why purpose-driven link building is so powerful and why it works
  • Leveraging your brand to develop an authentic purpose-driven link building campaign
  • How to connect with like-minded organizations and influencers without paying "rate card"

Who should attend?

For an experienced audience that has a working understanding of SEO  and content marketing concepts.

Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves at Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.




Your 2022 Ticket

  • Breakfast, lunch, refreshments, and exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference
  • Access to hands-on workshops on LinkedIn marketing/sales and chatbots (pre-registration required)


2022 Sponsors