JUNE 6, MILWAUKEE: 12:45 p.m. – 1:35 p.m.
JUNE 7, GREEN BAY : 12:45 p.m. – 1:35 p.m.
Session Description
Link building is still the most powerful SEO tactic marketers can deploy to boost rankings and traffic. But, link building tactics that once delivered authority and rankings are losing their effectiveness. Strategies based on big-budget content, spammy email outreach and the kindness of strangers no longer delivers ROI -- and paying for links can trigger Google penalties. There is a more powerful approach: purpose-driven link building! Generating content that authentically leverages your brand to connect with like-minded influencers is winning backlinking strategy for 2022. This tactic can work for any B2B and B2C brand. Join 20-year link building veteran Dale Bertrand as he walks you through his playbook for developing potent purpose-driven link building campaigns that generate backlinks and grow organic traffic while doing good in the world.
Key Takeaways
- How any brand can develop a purpose-driven campaign
- Why purpose-driven link building is so powerful and why it works
- Leveraging your brand to develop an authentic purpose-driven link building campaign
- How to connect with like-minded organizations and influencers without paying "rate card"
Who should attend?
For an experienced audience that has a working understanding of SEO and content marketing concepts.
