--- title: "Foundations of Digital Marketing Success: Review. Plan. Execute." description: Dave Charest is the Director of Small Business Success at Constant Contact, the online marketing leader trusted by millions of small businesses and will be speaking at Experience Inbound 2025. image: https://www.experienceinbound.com/hubfs/images/speakers/2025/cover-images/Dave-Charest-cover.jpg --- [Skip to content](https://www.experienceinbound.com/session/dave-charest#main-content) [![experience-inbound-logo](https://www.experienceinbound.com/hubfs/logos/originals/experience-inbound-logo.svg "experience-inbound-logo")](https://www.experienceinbound.com/) - [Agenda](https://www.experienceinbound.com/agenda) - [Speakers](https://www.experienceinbound.com/speakers) - [Sponsors](https://www.experienceinbound.com/sponsors) - [Locations](https://www.experienceinbound.com/venue-parking) [REGISTER NOW](https://www.experienceinbound.com/tickets) [Back to Agenda](https://www.experienceinbound.com/agenda) # Foundations of Digital Marketing Success: Review. Plan. Execute. ##### [SPEAKER: Dave Charest](https://www.experienceinbound.com/agenda) [Email](https://www.experienceinbound.com/agenda#Email) [Breakout](https://www.experienceinbound.com/agenda#Breakout) [Lead Generation](https://www.experienceinbound.com/agenda#Lead%20Generation) ![Dave-Charest](https://www.experienceinbound.com/hubfs/images/speakers/2025/cover-images/Dave-Charest-cover.jpg) MAY 19, GREEN BAY: 1:45 p.m. – 2:35 p.m. MAY 20, MILWAUKEE: 1:45 p.m. – 2:35 p.m. ## Session Description Growing your business means continuously attracting, engaging, and nurturing your customer base. But in an increasingly digital world, it can be challenging to know where to focus your efforts. This session will help demystify and simplify online marketing, providing you with a flexible, strategic framework for digital growth. You'll learn how to: - **Review** – Ensure you’re using the right tools and approaches to increase word-of-mouth and drive business growth - **Plan** – Set realistic, attainable goals and align your marketing strategy with your business objectives - **Execute** – Take actionable steps to check marketing tasks off your list, achieve measurable results, and leverage technology to boost productivity Whether you're just starting with online marketing, looking to refine your current strategies, or searching for proven tactics to drive success, this session will help you build a strong foundation for meaningful growth. ## Key Takeaways - How to focus your marketing efforts to increase word-of-mouth - Two questions you must ask to support your goals - Simple secrets to boost your marketing productivity ## Who Should Attend? Business owner or marketing professional looking to lay a solid foundation for their online marketing efforts, prioritize next steps, and propel their business to new heights.     ### About Dave Charest [![Linkedin Author](https://www.experienceinbound.com/hubfs/raw_assets/public/2022/experience-inbound-theme/images/icons/linkedin.svg)](https://www.linkedin.com/in/davecharest/) Dave Charest is the Director of Small Business Success at Constant Contact, the online marketing leader trusted by millions of small businesses. In his role, he acts as an educator and an advocate for small business leaders, marketing professionals, and nonprofits by providing practical marketing advice to help them achieve their goals. He is a dynamic leader, speaker, creator, and award-winning marketer who strives to inspire small businesses by simplifying the complex world of online marketing. 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All Rights Reserved. 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