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Email Deliverability and the Only Thing That Matters: Your Reputation

JUNE 6, MILWAUKEE: 9:45 a.m. – 10:35 p.m.
JUNE 7, GREEN BAY : 9:45 a.m. – 10:35 a.m. 

Session Description

In a world full of noise, email marketing still remains an important channel for B2B and B2C companies. But in order for your messages to cut through that noise, they first have to make it to your prospects' and customers' inboxes

This session will include a lively discussion of the current best practices in the email marketing world. We'll explore how we interact with our clients and prospects, how that affects your deliverability in the world of email marketing, and how you can ensure a strong sender reputation.

Key Takeaways

  • How to improve and manage your email marketing reputation
  • Best practices for database management
  • How to warm up a list of contacts
  • What KPIs are actually KPIs for emails? (Hint: it's not open rate. It might not even be click rate 😱)
  • What reputation metrics should you track? (i.e. spam rate, undeliverable rate, unsubscribe rate)

Who should attend?

For a beginner-to-intermediate audience.

Ever since I created my first website during the dial-up days, I have always been obsessed with marketing. Reverse engineering the marketing strategies of multi-billion dollar companies has been my hobby for a number of years. My favorite thing to do is watch the rise and fall of trends. Remember when every company would send you a CD in the mail, with AOL leading the way?

Now I make comprehensive marketing solutions come together for customers in a plethora - one of my favorite words - of verticals. I can create and grow every aspect of a brand's marketing funnel from the first touch to sale, and beyond. Yes, there is marketing beyond the sale. I am also a pretty decent multimedia producer if I do say so myself. My work has been on television, billboards, radio, and signage.

I'm also pretty good at HubSpot.

NETWORK WITH MARKETING AND SALES LEADERS

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INCLUDED IN

Your 2022 Ticket

  • Breakfast, lunch, refreshments, and exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference
  • Access to hands-on workshops on LinkedIn marketing/sales and chatbots (pre-registration required)

THANKS TO ALL OUR

2022 Sponsors

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