APRIL 26, GREEN BAY: 12:45 p.m. – 1:35 p.m.
APRIL 27, MILWAUKEE: 12:45 p.m. – 1:35 p.m.
Leadership wants to increase sales, but how much harder does marketing have to work to make that happen? Being able to calculate lead values will not only give you that information but inform leaders of the actual dollar value of every lead in your conversion path. This breakout session will forever change the way you communicate with leadership about your marketing goals, and help you convey the impact of your marketing efforts to the bottom line.
- How to use the monetary value of your lead volume to get C-suite buy-in
- How to identify, and focus efforts on the channels that produce customers
- How to generate marketing KPIs around sales goals
- How to perform a contact-to-close pipeline analysis
Who Should Attend?
Marketing professionals who want to be better at reporting and analytics