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Calculating Lead Values: Adding Financial Metrics to the Conversion Path


APRIL 26, GREEN BAY: 12:45 p.m. – 1:35 p.m.
APRIL 27, MILWAUKEE: 12:45 p.m. – 1:35 p.m.

Session Description

Leadership wants to increase sales, but how much harder does marketing have to work to make that happen? Being able to calculate lead values will not only give you that information but inform leaders of the actual dollar value of every lead in your conversion path. This breakout session will forever change the way you communicate with leadership about your marketing goals, and help you convey the impact of your marketing efforts to the bottom line.

Key Takeaways

  • How to use the monetary value of your lead volume to get C-suite buy-in
  • How to identify, and focus efforts on the channels that produce customers
  • How to generate marketing KPIs around sales goals
  • How to perform a contact-to-close pipeline analysis

Who Should Attend?

Marketing professionals who want to be better at reporting and analytics

Ever since I created my first website during the dial-up days, I have always been obsessed with marketing. Reverse engineering the marketing strategies of multi-billion dollar companies has been my hobby for a number of years. My favorite thing to do is watch the rise and fall of trends. Remember when every company would send you a CD in the mail, with AOL leading the way?

Now I make comprehensive marketing solutions come together for customers in a plethora - one of my favorite words - of verticals. I can create and grow every aspect of a brand's marketing funnel from the first touch to sale, and beyond. Yes, there is marketing beyond the sale. I am also a pretty decent multimedia producer if I do say so myself. My work has been on television, billboards, radio, and signage.

I'm also pretty good at HubSpot.




Your 2023 Ticket

  • Breakfast, lunch, refreshments, and exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference
  • Choice of book from our keynote speakers: Mike Acker or Paul Roetzer


2023 Sponsors