Email: Listen Hard, Change Fast

APRIL 26, GREEN BAY: 1:45 p.m. – 2:35 p.m.
APRIL 27, MILWAUKEE: 1:45 p.m. – 2:35 p.m.

Session Description

Just because it is a best practice, does not mean it should be your best practice. The session will include discussion on how to use data plus your gut to identify email and digital industry best practices that make sense for you while letting your uniqueness shine. We will also explore processes to set your path with your true best practices and build systems and consistencies for success.

Key Takeaways

Confidence and tactics to sort data into relevant and actionable data
Processes to help create and support your organization’s best practice development
Understanding how to identify and activate around your unique value proposition

Who Should Attend?

Beginner to intermediate level

About Erika Putinsky

Erika Putinsky is the Vice President of Customer Education & Enablement at Intuit Mailchimp. Known as a strategic leader who skillfully balances strong business outcomes while creating an open and inclusive working environment, she brings more than two decades of experience to her position. Her passion for serving others has shown up throughout her career, with previous roles that have spanned customer success, operational strategy, and corporate giving. At Mailchimp, she facilitates customer engagement and enablement, paving the way for better experiences and ongoing customer-led innovation through educational resources, community building, advocacy, and more.