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Winning the Battle For Talent: Make Inbound Recruitment Marketing Work For You!

JUNE 6, MILWAUKEE: 10:45 a.m. – 11:35 a.m. 
JUNE 7, GREEN BAY: 10:45 p.m. – 11:35 a.m.

Session Description

Businesses of all types have found that when selling a considered purchase, inbound marketing is a powerful and successful strategy! But today, the biggest challenge facing organizations across America is filling staffing needs…and that’s why NOW is the right time to deploy an inbound recruitment marketing plan aimed at attracting the right talent, compelling them to engage, and putting your organization in a position to bring them on board.

Key Takeaways

  • Embrace the idea that recruitment isn’t something you do when you have an open position; it’s a sustainability commitment that becomes an ingrained constant of ongoing marketing efforts
  • Learn how great inbound recruitment marketing content can support lead generation efforts, and vice versa
  • Utilize voice-of-the-customer to identify and eliminate sources of friction in your recruitment and hiring processes
  • Get intentional about putting voice-of-the-employee to work as an important part of inbound recruiting

Who should attend?

For beginner-to-intermediate audience. A working understanding of inbound marketing principles will be helpful to take action on what you learn in this session, but is certainly not required to get value from it.

Greg Linnemanstons is the president of Weidert Group, a nationally recognized inbound growth firm and certified HubSpot partner. Greg is a HubSpot Partner-certified inbound marketing and sales consultant; his experience also includes 18 years in corporate marketing and brand management for companies like HJ Heinz and Pillsbury. Greg holds a Masters of Management degree in Marketing and Finance from JL Kellogg Graduate School of Management at Northwestern University.

NETWORK WITH MARKETING AND SALES LEADERS

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INCLUDED IN

Your 2022 Ticket

  • Breakfast, lunch, refreshments, and exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference
  • Access to hands-on workshops on LinkedIn marketing/sales and chatbots (pre-registration required)

THANKS TO ALL OUR

2022 Sponsors

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