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Hulk vs. Dr. Banner: How to Convey Strength and Expertise Through Branding


APRIL 26, GREEN BAY: 12:45 p.m. – 1:35 p.m.
APRIL 27, MILWAUKEE: 12:45 p.m. – 1:35 p.m.

Session Description

You’ve spent time getting to know your ideal market. Building buyer personas and discovering who exactly you want to talk to and why. But who do those people see when you start talking to them?

“We want to be seen as the experts. The clear choice on who to partner with.” You and everyone else. What are you doing differently from the competition that shows your strength and expertise?

In this session, Jeff Coon will help you dive deeper into your brand and pull out something truly unique that will help you smash through the saturated market. And once you know that unique brand voice, you’ll learn how to convey it through emails, social media, your website, and overall marketing strategy.

Key Takeaways

  • What are brand archetypes?
  • Using your brand to separate yourself and stand out
  • How to clearly define your brand voice and tone, and tips on how to portray it in visuals and copy
  • How to ensure your brand is cohesive across multiple mediums and platforms  
Who Should Attend?

This session is for any level of marketer or salesperson who wants to strengthen their brand voice and set themselves apart in a noisy market

Over the past 23+ years, Jeff has helped marketing and sales professionals become more effective and efficient by incorporating principles rooted in neuromarketing, branding, sales and visual communication. These soft skills combined with the latest technology have allowed organizations to increase their visibility and shorten the sales cycle. Jeff enjoys working directly with the clients he serves and appreciates the many relationships he's developed over the years. When not at work, Jeff enjoys spending time with his wife and 3 kids, coaching basketball and being active at their school and church.




Your 2023 Ticket

  • Breakfast, lunch, refreshments, and exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference
  • Choice of book from our keynote speakers: Mike Acker or Paul Roetzer


2023 Sponsors