APRIL 26, GREEN BAY: 12:45 p.m. – 1:35 p.m.
APRIL 27, MILWAUKEE: 12:45 p.m. – 1:35 p.m.
Session Description
You’ve spent time getting to know your ideal market. Building buyer personas and discovering who exactly you want to talk to and why. But who do those people see when you start talking to them?
“We want to be seen as the experts. The clear choice on who to partner with.” You and everyone else. What are you doing differently from the competition that shows your strength and expertise?
In this session, Jeff Coon will help you dive deeper into your brand and pull out something truly unique that will help you smash through the saturated market. And once you know that unique brand voice, you’ll learn how to convey it through emails, social media, your website, and overall marketing strategy.
Key Takeaways
- What are brand archetypes?
- Using your brand to separate yourself and stand out
- How to clearly define your brand voice and tone, and tips on how to portray it in visuals and copy
- How to ensure your brand is cohesive across multiple mediums and platforms
This session is for any level of marketer or salesperson who wants to strengthen their brand voice and set themselves apart in a noisy market
