--- title: "Brand Aid: Merging AI Tech with Human Touch to Build a Brand That Resonates" description: Business owner, designer, and marketer, Jeff provides actionable strategies and practical insights for business professionals at all levels and is speaking at Experience Inbound 2025. image: https://www.experienceinbound.com/hubfs/images/speakers/2023/Jeff-Coon-WIDE.jpg --- [Skip to content](https://www.experienceinbound.com/session/jeff-coon-2025#main-content) [![experience-inbound-logo](https://www.experienceinbound.com/hubfs/logos/originals/experience-inbound-logo.svg "experience-inbound-logo")](https://www.experienceinbound.com/) - [Agenda](https://www.experienceinbound.com/agenda) - [Speakers](https://www.experienceinbound.com/speakers) - [Sponsors](https://www.experienceinbound.com/sponsors) - [Locations](https://www.experienceinbound.com/venue-parking) [REGISTER NOW](https://www.experienceinbound.com/tickets) [Back to Agenda](https://www.experienceinbound.com/agenda) # Brand Aid: Merging AI Tech with Human Touch to Build a Brand That Resonates ##### [SPEAKER: Jeff Coon](https://www.experienceinbound.com/agenda) [Branding](https://www.experienceinbound.com/agenda#Branding) [Breakout](https://www.experienceinbound.com/agenda#Breakout) ![Jeff-Coon](https://www.experienceinbound.com/hubfs/images/speakers/2023/Jeff-Coon-WIDE.jpg) MAY 19, GREEN BAY: 9:45 a.m. – 10:35 a.m. MAY 20, MILWAUKEE: 9:45 a.m. – 10:35 a.m. ## Session Description Explore how AI and human creativity work together to build a brand that truly resonates. AI delivers insights to define brand archetypes, articulate values, and shape a distinct voice, while the human element ensures authenticity, cultural alignment, and emotional depth. This session will show you how to use AI to create a strategic framework and how people bring it to life — fostering connections, embodying brand values, and crafting authentic narratives. Learn how to balance advanced technology with human ingenuity to make your brand more relatable and impactful. ## Key Takeaways - How to use AI to define brand archetypes, articulate values, and outline voice - Ways to add human creativity, empathy, and authenticity to AI-driven brand strategies - Practical techniques to balance technology and humanity for a brand that connects emotionally - The role of culture, storytelling, and trust in creating an impactful and relatable brand ## Who Should Attend? Sales and Marketing Leaders ### About Jeff Coon [![Facebook Author](https://www.experienceinbound.com/hubfs/raw_assets/public/2022/experience-inbound-theme/images/icons/facebook.svg)](https://www.facebook.com/streamcreative) [![Linkedin Author](https://www.experienceinbound.com/hubfs/raw_assets/public/2022/experience-inbound-theme/images/icons/linkedin.svg)](https://www.linkedin.com/in/jeffreycoon/) Over the past 23+ years, Jeff has helped marketing and sales professionals become more effective and efficient by incorporating principles rooted in neuromarketing, branding, sales and visual communication. These soft skills combined with the latest technology have allowed organizations to increase their visibility and shorten the sales cycle. Jeff enjoys working directly with the clients he serves and appreciates the many relationships he's developed over the years. 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All Rights Reserved. [Agenda](https://www.experienceinbound.com/agenda) [Speakers](https://www.experienceinbound.com/speakers) [Sponsors](https://www.experienceinbound.com/sponsors) [Venues and Parking](https://www.experienceinbound.com/venue-parking) [Hosts](https://www.experienceinbound.com/about-your-hosts) [Media Kit](https://www.experienceinbound.com/media-kit) [Register](https://www.experienceinbound.com/tickets) [Privacy Policy](https://www.experienceinbound.com/privacy-policy) Connect **Weidert Group** [mrockman@weidert.com](mailto:mrockman@weidert.com) 920.731.2771 **Stream Creative** [maryjo@streamcreative.com](mailto:maryjo@streamcreative.com) 414.755.2190   Sign-up to be added to our event email notification list! ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jeff Coon", "url" : "https://www.experienceinbound.com/session/author/jeff-coon" }, "dateModified" : "2025-02-07T22:48:07.533Z", "datePublished" : "2025-02-06T14:40:39.000Z", "headline" : "Brand Aid: Merging AI Tech with Human Touch to Build a Brand That Resonates", "image" : [ "https://www.experienceinbound.com/hubfs/images/speakers/2023/Jeff-Coon-WIDE.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.experienceinbound.com/session/jeff-coon-2025", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.experienceinbound.com/hubfs/logos/experience-inbound-logo.svg" }, "name" : "Weidert Group" } } ```