JUNE 6, MILWAUKEE: 10:45 a.m. – 11:35 a.m.
JUNE 7, GREEN BAY: 10:45 a.m. – 11:35 a.m.
Your customers achieve amazing results. Your execs hound you to capture their stories as customer proof. But your customers say “No.” They blame it on legal or PR restrictions, but the real reason they say “No” is because you’re doing it in a way that actually turns customers off. As Principal Analyst at Forrester, Jeff Ernst did extensive research on what motivates customers to share their stories, and what dissuades them. He used these findings to build Forrester Frontlines, their first global Customer Voice program.
- The shocking truth on what Jeff's research at Forrester proves about what motivates customers to share
- Which things you’re doing today that are causing you to struggle, and are actually pushing customers away
- 8 ways to get customers to crawl all over each other to take advantage of every opportunity you give them to tell their story
Who should attend?
For mid-level audience.