From the Horse’s Mouth: How to Get Your Customers to Talk

SPEAKER: Jeff Ernst

JUNE 6, MILWAUKEE: 10:45 a.m. – 11:35 a.m.
JUNE 7, GREEN BAY: 10:45 a.m. – 11:35 a.m.

Session Description

Your customers achieve amazing results. Your execs hound you to capture their stories as customer proof. But your customers say “No.” They blame it on legal or PR restrictions, but the real reason they say “No” is because you’re doing it in a way that actually turns customers off. As Principal Analyst at Forrester, Jeff Ernst did extensive research on what motivates customers to share their stories, and what dissuades them. He used these findings to build Forrester Frontlines, their first global Customer Voice program.

Key Takeaways

The shocking truth on what Jeff's research at Forrester proves about what motivates customers to share
Which things you’re doing today that are causing you to struggle, and are actually pushing customers away
8 ways to get customers to crawl all over each other to take advantage of every opportunity you give them to tell their story

Who should attend?

For mid-level audience.

About Jeff Ernst

Jeff Ernst is a well-known expert in B2B customer experience and engagement. He is the author of From the Horse’s Mouth: How to Get Customers to Share Their Voice. Jeff is founder & CEO of SlapFive, which provides the first Customer Marketing software platform that helps companies launch customer programs that drive strategic growth while turning their customers into heroes. As a Forrester analyst Jeff advised CMOs on customer engagement and buyer behavior, and built their customer voice and engagement program. Jeff speaks from research, experience and lessons learned the hard way, rather than theory and fluff.