JUNE 6, MILWAUKEE: 1:45 p.m. – 2:35 p.m.
JUNE 7, GREEN BAY: 1:45 p.m. – 2:35 p.m.
Session Description
People may not go to YouTube to buy products, but advertisers can still influence the right user to eventually convert. This session will cover how to change your strategy by each video campaign format to drive action that can lead to an eventual conversion. At the end of this session, you’ll have a much better understanding of how valuable YouTube can be to your strategy, how it can impact conversions, and the key steps to take to make sure you’re getting the most out of the platform.
Key Takeaways
- How your video creative will drive which ad format you should use on YouTube
- What actions users can take during or after they are watching your video ad
- Some of the best targeting options YouTube has to offer
- Some of the ways to prove the value of YouTube ads after your campaigns launch
Who should attend?
For anyone with any level of YouTube experience from entry-level to senior.
