JUNE 6, MILWAUKEE: 1:45 p.m. – 2:35 p.m. 
JUNE 7, GREEN BAY: 1:45 p.m. – 2:35 p.m.

Session Description

People may not go to YouTube to buy products, but advertisers can still influence the right user to eventually convert. This session will cover how to change your strategy by each video campaign format to drive action that can lead to an eventual conversion. At the end of this session, you’ll have a much better understanding of how valuable YouTube can be to your strategy, how it can impact conversions, and the key steps to take to make sure you’re getting the most out of the platform.

Key Takeaways

  • How your video creative will drive which ad format you should use on YouTube
  • What actions users can take during or after they are watching your video ad
  • Some of the best targeting options YouTube has to offer
  • Some of the ways to prove the value of YouTube ads after your campaigns launch

Who should attend?

For anyone with any level of YouTube experience from entry-level to senior.

Joe Martinez is the Co-Founder of the Paid Media Pros YouTube channel. He is a regular contributor to WordStream and Social Media Examiner. He has also written for Search Engine Land, Marketing Land, PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Microsoft Ads. He regularly speaks at conferences and organizations such as SMX (Advanced, Munich, East, West), HeroConf, Inbound, Pubcon (Pro, Florida, Austin), SMXL, MnSearch Summit, SEMpdx, and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2021.




Your 2022 Ticket

  • Breakfast, lunch, refreshments, and exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference
  • Access to hands-on workshops on LinkedIn marketing/sales and chatbots (pre-registration required)


2022 Sponsors