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Get Started with Chatbots: How to Drive Leads & Improve Customer Experience

JUNE 6, MILWAUKEE
Workshop Part I
12:45 p.m. – 1:35 p.m. 

Workshop Part II
1:45 p.m. – 2:35 p.m. 

JUNE 7, GREEN BAY
Workshop Part I
12:45 p.m. – 1:35 p.m.

Workshop Part II
1:45 p.m. – 2:35 p.m.

Session Description

If you have a single chatbot blanketing your website — turn it off immediately. When deployed strategically and logically, conversational marketing (chatbots, live chat, etc.) can help B2B companies scale their lead gen efforts and improve customer experience. When done poorly though, bots can frustrate website visitors and turn them off to your company. In this interactive workshop, we will cover why an ever-increasing number of folks navigating websites are interested in getting information from bots, and how to use them to delight, not frustrate your customers and prospects.

We’ll cover some basics of conversational marketing and how it fits into your marketing, sales, and customer service strategy. Then we'll dive deep into different types of bots you could be utilizing on your website, what purposes bots can serve & what good conversational marketing looks like when building the strategy around bots. 

Key Takeaways

  • When and why use chat features and bots on your website?
  • Best practices for building good bots
  • Tips and tricks to create the best buyer and customer experience
  • Tools to help you implement conversational marketing on your site
  • Chatbot and conversational marketing success stories
  • KPIs to know if your bots are working
  • Workbook/flowcharts you can use to diagram and script your first bots — how to get started, outlining common questions a bot can answer, where the bot could be used, and what the different action steps could be taken to engage and serve visitors
  • Q&A and additional resources

Who should attend?

For mid-level audience.

John-Erik has been consulting with HubSpot’s Top Solutions Partners for 6+ years, helping them to stay ahead of the game on the HubSpot Product Suite - as well as best practices for marketing, sales & customer success strategies. Prior to joining HubSpot, John helped create a marketing agency focused around providing inbound marketing services & strategy for Attorneys & Law Firms. He is an avid nerd of all things tech, customer success & comedy.

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INCLUDED IN

Your 2022 Ticket

  • Breakfast, lunch, refreshments, and exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference
  • Access to hands-on workshops on LinkedIn marketing/sales and chatbots (pre-registration required)

THANKS TO ALL OUR

2022 Sponsors

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