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The Netflixization of Marketing: Turning Creativity Into Marketing Fuel


APRIL 26, GREEN BAY: 10:45 a.m. – 11:35 a.m.
APRIL 27, MILWAUKEE: 10:45 a.m. – 11:35 a.m.

Session Description

Netflix, Disney+, and even TikTok—they've raised the bar on audience expectations. The result? Whether you're creating on behalf of Pixar, an enterprise brand, a small business, or even just yourself, you've got to get creative if you want to compete. This is a lot of pressure for today's marketers. But, it's also an opportunity. Those who get creative, authentic, and engaging will be rewarded. In this session, learn to maximize your return on creativity by starting with core creative content, breaking it into smaller pieces, and amplifying it.

Key Takeaways

  • Why you’re feeling so much pressure as a marketer today to be creative and drive the same old KPIs from the last two decades — and how to overcome it

  • Why the future of marketing lies in creative content

  • How creative audio and video content can be atomized and amplified to fuel your marketing strategy

Who Should Attend?

An experienced audience that has a working understanding of SEO and content marketing concepts

Lindsay Tjepkema is CEO and co-founder at Casted, the world's first Amplified Marketing Platform. Since its start in 2019, Casted has been leading a marketing movement with its product and a new category, Amplified Marketing, empowering marketers to pursue creativity and connection, while quantifying and maximizing business impact. With a wealth of hands-on experience and proven success, Lindsay is part of the Forbes Business Council and the Entrepreneur Leadership Network where she shares her experience on being a female founder and woman in tech leadership.




Your 2023 Ticket

  • Breakfast, lunch, refreshments, and exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference
  • Choice of book from our keynote speakers: Mike Acker or Paul Roetzer


2023 Sponsors