APRIL 26, GREEN BAY: 9:45 a.m. – 10:35 a.m.
APRIL 27, MILWAUKEE: 9:45 a.m. – 10:35 a.m.
Session Description
Using digital advertising to drive revenue for lead generation companies is more complex than for e-commerce businesses. With longer time lags to revenue, it’s more important to make every dollar spent today count. In this session, we’ll discuss a full-funnel approach to maximizing your digital campaigns. We’ll start with strategies for generating leads and increasing volume, then focus on the highest quality leads to drive value. Lastly, we’ll cover strategies for leveraging your CRM and nurturing sequences to bring these users across the finish line to paying customers.
Key Takeaways
- The biggest problems we see with most lead generation efforts
- Leveraging your company's knowledge to attract business with targeted calls-to-action
- The importance of tracking & best practices for success
- Tactics to encourage low-quality leads to weed themselves out of your pipeline
- Nurture strategies to continue to engage with potential accounts to drive revenue
Who Should Attend?
Digital advertising practitioners or decision-makers
