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Generating High Quality Leads with Digital Advertising

michelle-morgan

APRIL 26, GREEN BAY: 9:45 a.m. – 10:35 a.m.
APRIL 27, MILWAUKEE: 9:45 a.m. – 10:35 a.m.

Session Description

Using digital advertising to drive revenue for lead generation companies is more complex than for e-commerce businesses. With longer time lags to revenue, it’s more important to make every dollar spent today count. In this session, we’ll discuss a full-funnel approach to maximizing your digital campaigns. We’ll start with strategies for generating leads and increasing volume, then focus on the highest quality leads to drive value. Lastly, we’ll cover strategies for leveraging your CRM and nurturing sequences to bring these users across the finish line to paying customers. 

Key Takeaways

  • The biggest problems we see with most lead generation efforts
  • Leveraging your company's knowledge to attract business with targeted calls-to-action
  • The importance of tracking & best practices for success
  • Tactics to encourage low-quality leads to weed themselves out of your pipeline
  • Nurture strategies to continue to engage with potential accounts to drive revenue

     

Who Should Attend?

Digital advertising practitioners or decision-makers

Michelle is the Co-Founder of Paid Media Pros. She has twelve years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon, as well as the Paid Media Pros YouTube channel.

NETWORK WITH MARKETING AND SALES LEADERS

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INCLUDED IN

Your 2023 Ticket

  • Breakfast, lunch, refreshments, and exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference
  • Choice of book from our keynote speakers: Mike Acker or Paul Roetzer

THANKS TO ALL OUR

2023 Sponsors

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