JUNE 6, MILWAUKEE: 1:45 p.m. – 2:35 p.m.
JUNE 7, GREEN BAY: 1:45 p.m. – 2:35 p.m.
Session Description
The pandemic forever changed how B2B and B2C companies market and sell their products and services. Virtual selling is here to stay, and this "new normal" environment requires companies to shift their approach to both sales and marketing...if they want to thrive in the future.
In this session, we’ll discuss the emergence of a new hybrid approach to B2B sales, and provide ideas to help marketing and sales teams capitalize on buyers' new expectations – and resist the temptation to revert to old ways of engaging with and selling to their prospects.
Key Takeaways
- Learn about the shift to virtual sales and the emergence of today's hybrid sales model
- Uncover 5 challenges every business faces in adapting to a hybrid sales model
- Leave with actionable marketing and sales strategies to overcome them
- Discover how one business–an industrial pump manufacturer—embraced the change to conduct business virtually—and grew sales by 39%!
Who should attend?
For beginner-to-intermediate level audience.
