Back to Agenda

5 Challenges of Adapting to a Hybrid Sales Model & How Inbound Marketing and Sales Teams Can Overcome Them

JUNE 6, MILWAUKEE: 1:45 p.m. – 2:35 p.m. 
JUNE 7, GREEN BAY: 1:45 p.m. – 2:35 p.m. 

Session Description

The pandemic forever changed how B2B and B2C companies market and sell their products and services. Virtual selling is here to stay, and this "new normal" environment requires companies to shift their approach to both sales and marketing...if they want to thrive in the future. 

In this session, we’ll discuss the emergence of a new hybrid approach to B2B sales, and provide ideas to help marketing and sales teams capitalize on buyers' new expectations – and resist the temptation to revert to old ways of engaging with and selling to their prospects.

Key Takeaways

  • Learn about the shift to virtual sales and the emergence of today's hybrid sales model
  • Uncover 5 challenges every business faces in adapting to a hybrid sales model
  • Leave with actionable marketing and sales strategies to overcome them
  • Discover how one business–an industrial pump manufacturer—embraced the change to conduct business virtually—and grew sales by 39%!

Who should attend?

For beginner-to-intermediate level audience.

As Weidert Group’s sales lead and business development strategist, Nicole heads up the agency’s new business strategy and provides sales consulting services to clients. Prior to her role at the agency, Nicole was an advertising manager at Gannett, one of the nation’s largest media companies. With 10+ years of experience in advertising sales, she understands the complex relationship between marketing and sales within organizations. In her role as a HubSpot Certified Trainer, Nicole enjoys helping sales teams transform to selling in an “inbound” way.




Your 2022 Ticket

  • Breakfast, lunch, refreshments, and exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference
  • Access to hands-on workshops on LinkedIn marketing/sales and chatbots (pre-registration required)


2022 Sponsors