APRIL 26, GREEN BAY: 8:45 a.m. – 9:35 a.m.
APRIL 27, MILWAUKEE: 8:45 a.m. – 9:35 a.m.
Session Description
As artificial intelligence advances what’s possible with technology, a next generation of marketers is emerging. These professionals aren’t defined as next-gen because of age, but rather their approach to embracing change and applying smarter (i.e. AI-powered) technologies.
In this keynote, Paul Roetzer, Marketing AI Institute founder and CEO, lays out the vision and opportunity for next-gen marketers who use AI to deliver the personalization and experiences modern buyers expect; unlock previously unimaginable creative possibilities; and drive unparalleled efficiency and revenue growth.
We have entered the age of intelligent automation. AI is not going to replace marketers. Rather, it will replace specific tasks, and augment what your team is capable of doing. Don’t wait for the marketing world to get smarter around you. Take the initiative now to understand, pilot, and scale AI. The opportunities are endless for leaders with the will and vision to transform their careers, brands, and the industry.
The future of business is human + machine, and the future is now.
Key Takeaways
- What AI is, and why it matters to marketers
- Why generative AI is transforming marketing and creativity
- How to identify AI use cases and evaluate vendors
- What business outcomes AI can help you achieve
- How to prepare your team for piloting and scaling AI
Who Should Attend?
This is an intro-level talk on AI for marketing and business leaders
