Back to Agenda

Beyond ChatGPT: How AI Will Transform Your Company and Career


APRIL 26, GREEN BAY: 8:45 a.m. – 9:35 a.m.
APRIL 27, MILWAUKEE: 8:45 a.m. – 9:35 a.m.

Session Description

As artificial intelligence advances what’s possible with technology, a next generation of marketers is emerging. These professionals aren’t defined as next-gen because of age, but rather their approach to embracing change and applying smarter (i.e. AI-powered) technologies.

In this keynote, Paul Roetzer, Marketing AI Institute founder and CEO, lays out the vision and opportunity for next-gen marketers who use AI to deliver the personalization and experiences modern buyers expect; unlock previously unimaginable creative possibilities; and drive unparalleled efficiency and revenue growth.

We have entered the age of intelligent automation. AI is not going to replace marketers. Rather, it will replace specific tasks, and augment what your team is capable of doing. Don’t wait for the marketing world to get smarter around you. Take the initiative now to understand, pilot, and scale AI. The opportunities are endless for leaders with the will and vision to transform their careers, brands, and the industry.

The future of business is human + machine, and the future is now. 

Key Takeaways

  • What AI is, and why it matters to marketers
  • Why generative AI is transforming marketing and creativity
  • How to identify AI use cases and evaluate vendors
  • What business outcomes AI can help you achieve
  • How to prepare your team for piloting and scaling AI

Who Should Attend?

This is an intro-level talk on AI for marketing and business leaders

Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON). As a speaker, Paul is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Paul has consulted for hundreds of organizations, from startups to Fortune 500 companies.




Your 2023 Ticket

  • Breakfast, lunch, refreshments, and exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference
  • Choice of book from our keynote speakers: Mike Acker or Paul Roetzer


2023 Sponsors