JUNE 6, MILWAUKEE: 8:45 a.m. – 9:35 a.m.
JUNE 7, GREEN BAY : 8:45 a.m. – 9:35 a.m.
Sprecher Brewery is a long-standing icon for its craft beer, soda and root beer, after becoming the first craft brewery in Milwaukee after prohibition. Now the business is re-inventing itself for a new age by incorporating e-commerce, influencer marketing and more for an audience that spans Gen Z to Boomers. This session will share the journey of building on a tradition to bring a well-established brand to a new and growing audience, using a start-up mentality for all areas of the business.