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How to Earn Attention and Trust When No One’s Listening

JUNE 6, MILWAUKEE: 2:45 p.m. – 3:35 p.m. 
JUNE 7, GREEN BAY : 2:45 p.m. – 3:35 p.m.

Session Description

In the long-form improv show format “The Harold,” a troupe takes an audience suggestion and in real-time, performs a brilliant half-hour show in nine acts. A handful of improv principles enable them to trust and support their team members so they feel safe to take big risks. This enables the troupe to open up and create bold, hysterical scenes often based on painful truths, forming a trusting bond with the audience.

What if we could apply these same principles to our workplace teams? How would it impact our culture and creativity? How might it help us create content that connects in a meaningful, transformative way with our audience? How might it bring joy to our workplace and build trust with our customers?

Key Takeaways

  • How to apply improv principles to workplace teams to build supportive cultures that nurture creative, vulnerable breakthroughs
  • A framework for expressing a strong, vulnerable brand voice that reaches people through empathy
  • TV comedy writer hacks that will transform teams into idea factories that produce content that cuts through the noise, doubt and anxiety to encourage audiences

Tim Washer has acted/written for Saturday Night Live, The Late Show, and James Corden and John Oliver. At IBM, he served as global head of social content for the Smarter Planet IOT campaign, where he used humor to capture attention and earn trust with audiences. His award-winning content has been featured in The New York Times, The Wall Street Journal, ADWEEK, and Fast Company. As a keynote speaker and consultant, Tim equips brands to apply humor, humility, and improv principles to build creative, encouraging cultures and build loyalty with customers.




Your 2022 Ticket

  • Breakfast, lunch, refreshments, and exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference
  • Access to hands-on workshops on LinkedIn marketing/sales and chatbots (pre-registration required)


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