--- title: "The Language of Sales: How to Build Trust and Drive Decisions" description: Tony Hoslet of Sandler will be speaking at Experience Inbound 2025. image: https://www.experienceinbound.com/hubfs/images/speakers/2025/cover-images/Tony-Hoslet-cover.jpg --- [Skip to content](https://www.experienceinbound.com/session/tony-hoslet#main-content) [![experience-inbound-logo](https://www.experienceinbound.com/hubfs/logos/originals/experience-inbound-logo.svg "experience-inbound-logo")](https://www.experienceinbound.com/) - [Agenda](https://www.experienceinbound.com/agenda) - [Speakers](https://www.experienceinbound.com/speakers) - [Sponsors](https://www.experienceinbound.com/sponsors) - [Locations](https://www.experienceinbound.com/venue-parking) [REGISTER NOW](https://www.experienceinbound.com/tickets) [Back to Agenda](https://www.experienceinbound.com/agenda) # The Language of Sales: How to Build Trust and Drive Decisions ##### [SPEAKER: Tony Hoslet](https://www.experienceinbound.com/agenda) [Sales](https://www.experienceinbound.com/agenda#Sales) [Breakout](https://www.experienceinbound.com/agenda#Breakout) [Effective Communication](https://www.experienceinbound.com/agenda#Effective%20Communication) ![Tony - Hoslet](https://www.experienceinbound.com/hubfs/images/speakers/2025/cover-images/Tony-Hoslet-cover.jpg) MAY 19, GREEN BAY: 1:45 p.m. – 2:35 p.m. MAY 20, MILWAUKEE: 1:45 p.m. – 2:35 p.m. ## Session Description Transform your sales results with proven psychology-based techniques from Sandler Training. In this interactive workshop, discover why traditional approaches fall short and learn systematic strategies to overcome common business obstacles. You'll gain practical tools for qualifying prospects, uncovering true buyer motivation, and leading conversations that drive clear decisions. Move beyond unpaid consulting to establish yourself as a trusted advisor who consistently closes deals. ## Key Takeaways - How to identify and break free from traditional patterns that turn salespeople into unpaid consultants - Techniques for qualifying prospects early to avoid wasting time on proposals that aren’t the right match - Strategies for maintaining control of the sales process while building trust and respect - Methods for developing a scalable system for repeatable, predictable sales success ## Who Should Attend? - Leaders looking to improve their organizations’ sales performance - Sales managers seeking new approaches to team development - Sales professionals who are frustrated with traditional selling methods - Marketing professionals who seek closer alignment with sales ### About Tony Hoslet [![Linkedin Author](https://www.experienceinbound.com/hubfs/raw_assets/public/2022/experience-inbound-theme/images/icons/linkedin.svg)](https://www.linkedin.com/in/tony-hoslet-3b378321/) As Wisconsin's premier Sandler Training Center, Karl Schaphorst & Associates LLC transforms organizations’ approaches to sales and leadership. Tony Hoslet, retired former owner of Sandler Green Bay, brings 40 years of expertise in building high-performing sales teams, strategic planning, and performance tracking. Tony’s extensive background as a leadership specialist, business coach, and mentor has established him as a trusted advisor in Wisconsin’s business community, helping companies achieve measurable sales growth through proven methodologies and hands-on guidance. ## NETWORK WITH MARKETING AND SALES LEADERS [REGISTER NOW](https://www.experienceinbound.com/tickets) ![ticket-icon](https://www.experienceinbound.com/hubfs/icons/ticket-icon.svg) INCLUDED IN ## Your 2026 Ticket - Breakfast, lunch, and a free drink during our exclusive networking hour at the close of the event to connect with other attendees and speakers - Access to presentation slides and video recordings of sessions following the conference THANKS TO ALL OUR ## 2026 Sponsors & Speakers ![DentalAssoc_gray_logo_vertical](https://www.experienceinbound.com/hubfs/logos/2026/DentalAssoc_gray_logo_vertical.svg) ![CarePlus_Dental_Plans_Stacked_Logo-Grey](https://www.experienceinbound.com/hubfs/logos/2026/CarePlus_Dental_Plans_Stacked_Logo-Grey.webp) ![CityLifestyle_Brookfield_City_Lifestyle_WI_grey](https://www.experienceinbound.com/hubfs/logos/2026/CityLifestyle_Brookfield_City_Lifestyle_WI_grey.webp) ![Insight logo](https://www.experienceinbound.com/hubfs/logos/2024/insight-logo.svg) ![Woodward CM_Logo-grey](https://www.experienceinbound.com/hubfs/logos/2025/Woodward%20CM_Logo-grey.svg) ![4imprint-logo](https://www.experienceinbound.com/hubfs/logos/2026/4imprint-logo.svg) ![NEW_Printing_Logo-grey](https://www.experienceinbound.com/hubfs/logos/2025/NEW_Printing_Logo-grey.svg) ![Nicolet Bank logo](https://www.experienceinbound.com/hubfs/logos/2024/nicolet-bank-logo.svg) ![VisitBrookfield_logo](https://www.experienceinbound.com/hubfs/logos/2026/VisitBrookfield_logo.png) ![Tom-Fishburne_Marketoonist_Logo](https://www.experienceinbound.com/hubfs/logos/2026/Tom-Fishburne_Marketoonist_Logo.webp) ![sparktoro-logo](https://www.experienceinbound.com/hubfs/logos/2026/sparktoro-logo.webp) ![Rob-Biesenbach-Logo](https://www.experienceinbound.com/hubfs/logos/2026/Rob-Biesenbach-Logo.svg) ![Lucy-Alexander_HubSpot-logo-grey-2](https://www.experienceinbound.com/hubfs/logos/2025/Lucy-Alexander_HubSpot-logo-grey-2.svg) ![Institute-Of-Design-Logo](https://www.experienceinbound.com/hubfs/logos/2026/Institute-Of-Design-Logo.webp) ![Ryan-Blute_Q1Media_Logo](https://www.experienceinbound.com/hubfs/logos/2026/Ryan-Blute_Q1Media_Logo.webp) ![Mike-Kaput_SmarterX_Logo](https://www.experienceinbound.com/hubfs/logos/2026/Mike-Kaput_SmarterX_Logo.webp) ![social-media-sherpa-logo](https://www.experienceinbound.com/hubfs/logos/2026/social-media-sherpa-logo.svg) HOSTED BY ![weidert-group](https://www.experienceinbound.com/hubfs/logos/weidert-logo-new-boxed.svg) ![stream-creative](https://www.experienceinbound.com/hubfs/logos/stream-creative-logo-boxed.svg) ![bottom-lines-svg](https://www.weidert.com/hubfs/2020-New-Site/Images/bottom-lines-svg.svg) [![experience-inbound-logo-white](https://www.experienceinbound.com/hubfs/images/experience-inbound-logo-white.svg "experience-inbound-logo-white")](https://www.experienceinbound.com/) [![Visit facebook](https://f.hubspotusercontent10.net/hubfs/8768169/Business/Theme/images/icons/facebook.svg)](https://www.facebook.com/experienceinboundconference/) [![Visit twitter](https://www.experienceinbound.com/hubfs/icons/twitter.svg)](https://twitter.com/ExpInbound) [![Visit linkedin](https://f.hubspotusercontent10.net/hubfs/8768169/Business/Theme/images/icons/linkedin.svg)](https://www.linkedin.com/company/experience-inbound-marketing-and-sales-conference/) **#expinbound** © Copyright 2026. All Rights Reserved. [Agenda](https://www.experienceinbound.com/agenda) [Speakers](https://www.experienceinbound.com/speakers) [Sponsors](https://www.experienceinbound.com/sponsors) [Venues and Parking](https://www.experienceinbound.com/venue-parking) [Hosts](https://www.experienceinbound.com/about-your-hosts) [Media Kit](https://www.experienceinbound.com/media-kit) [Register](https://www.experienceinbound.com/tickets) [Privacy Policy](https://www.experienceinbound.com/privacy-policy) Connect **Weidert Group** [mrockman@weidert.com](mailto:mrockman@weidert.com) 920.731.2771 **Stream Creative** [maryjo@streamcreative.com](mailto:maryjo@streamcreative.com) 414.755.2190   Sign-up to be added to our event email notification list! ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tony Hoslet", "url" : "https://www.experienceinbound.com/session/author/tony-hoslet" }, "dateModified" : "2025-02-07T20:38:44.630Z", "datePublished" : "2025-02-06T14:44:47.000Z", "headline" : "The Language of Sales: How to Build Trust and Drive Decisions", "image" : [ "https://www.experienceinbound.com/hubfs/images/speakers/2025/cover-images/Tony-Hoslet-cover.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.experienceinbound.com/session/tony-hoslet", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.experienceinbound.com/hubfs/logos/experience-inbound-logo.svg" }, "name" : "Weidert Group" } } ```