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How to Use LinkedIn for Lead Generation and Business Success

Workshop Part I
9:45 a.m. – 10:35 a.m. 

Workshop Part II
10:45 a.m. – 11:35 a.m. 

Workshop Part I
9:45 a.m. – 10:35 a.m.

Workshop Part II
10:45 a.m. – 11:35 a.m.

Session Description

Join the 100,000+ people who have learned how to achieve business and career success with LinkedIn, the world's most popular professional networking site, from Wayne Breitbarth, a nationally recognized speaker, consultant, and author of the best selling book The Power Formula for LinkedIn Success (now in it's 4th edition), as he shares the latest strategies for growing your business using LinkedIn.

Key Takeaways

In this impactful, entertaining, and highly actionable workshop, Wayne will demonstrate how to use LinkedIn to:

  • Find prospects and evaluate the next best steps that lead to sales
  • Drive traffic to your business development professional's LinkedIn profile, your LinkedIn company page, and website
  • Discover insider information about your prospects to help you evaluate and prioritize them as a qualified lead
  • Perform a step by step process for using Linkedin to generate high priority referral prospects
  • Spark engagement on individual and company posts and updates
  • Build a LinkedIn company page that will attract maximum attention

Who should attend?

Attendees should have at least a basic understanding of LinkedIn and other social media platforms and could include any of the following:

  • People responsible for the overall marketing and branding efforts of an organization
  • Individuals with responsibility for lead generation
  • Company owners and top-level executives responsible for sales, marketing, and branding initiatives

Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker, and author and a globally recognized industry leader in LinkedIn training, marketing, and consulting.

He has shared his expertise with more than 100,000 business professionals through private business consulting, dynamic presentations to worldwide audiences, and his critically acclaimed book The Power Formula for LinkedIn Success (now in its fourth edition). He has been featured in Forbes, Inc., Wired, and American Express Open Forum and seen on NBC and Fox Business.

Wayne works with companies to develop a comprehensive strategy for using LinkedIn to increase sales, raise brand awareness, recruit employees and reduce recruiting fees, and discover new markets for products and services.

He also works with universities (students/staff/alumni), not-for-profit organizations, associations, executive peer advisory groups, and individuals.

Wayne’s clients include organizations of all sizes, including IBM, Abbott Labs, Aflac, the American Marketing Association, and Northwestern University.




Your 2022 Ticket

  • Breakfast, lunch, refreshments, and exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference
  • Access to hands-on workshops on LinkedIn marketing/sales and chatbots (pre-registration required)


2022 Sponsors