Not one, not two, but three top content-focused tech companies recently laid off an uncomfortable number of their team members. The presenter of this talk, Joanna Wiebe, watched in horror as it happened. And the question that was on her and every content marketer’s mind:
If content marketing works, why didn’t great content marketing save those companies?
In this talk, Joanna shares her wake-up call on long-game vs short-game content. She shows you WHY content is perfectly suited to turn more prospects into customers (right now). And HOW to use old-school direct response copywriting practices in your next blog posts… so you get actual ROI on content.