The Green Smoothie Problem: Why Others Don’t Buy Your Ideas (And How to Fix That)

Breakout Room

I know what you’re thinking: The reason we’re not doing better work isn’t me — it’s them. The boss, the team, the budget, the demands of the everyday, or the “way we do things” in this industry — they all contribute to the friction you feel whenever you push to do things the right way.

How in the heck can we stop thinking and convincing and testing and just start DOING better work?

Well, it turns out that the things that fuel our desire to improve our approach are the very same things that hurt our ability to get buy-in and execute. But here’s the thing: The solution isn’t more budget or newer tech. It’s not a better boss or colleagues. It’s not a more innovative product or a more forward-thinking industry. It’s something much more in our control: the way we communicate our ideas to ourselves and others.

In this powerful and practical breakout session, award-winning podcaster and former Google and startup brand-builder Jay Acunzo will help you turn inspired ideas into buy-in and action. You’ll deconstruct the problems preventing us from getting buy-in and learn the mental models you can use to find what makes you an exception from peers … and convince others you should deploy that in your work. In the end, you’ll walk away ready to stop selling your ideas and start sharing why your ideas should exist.

We all want to do better work. It’s time to go from sick and tired to fulfilled and inspired, to the benefit of our careers, our companies, and our customers.

Leadership Marketing Strategy