CONNOR CIRILLO

How to Actually Get Started with Conversational Marketing

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ABOUT

Connor Cirillo

Are the best employees of the future going to be humans, chatbots, or both? As HubSpot’s first and only conversational marketer, it’s my job to answer that question. To do this, I design experiences that make marketing, sales, and service more natural. When I’m not building at HubSpot, I publish my findings online and at industry conferences.

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SESSION TITLE

How to Actually Get Started with Conversational Marketing

Session Description

Your buyers have infinite choices – what you sell isn’t enough anymore. It’s how you sell that will determine your success over the next ten years. Conversational marketing is the way to meet these ever-rising expectations at scale. Now, if you’re like most businesses, you’re nodding your head so far, but not sure what to actually do next. That’s why I’m coming to Experience Inbound. First, we’ll cover frameworks that apply to any business. Then, we’ll go into tactical steps and tests you need to roll these programs out. At the end, you’ll see a case study of how HubSpot changed our marketing and sales funnels with these exact steps.