How to Use LinkedIn for Lead Generation and Business Success VIEW WAYNE'S SESSION


Wayne Breitbarth

Wayne Breitbarth is the CEO of Power Formula. He is an experienced businessman, speaker, author and a globally recognized industry leader in LinkedIn training, marketing and consulting. He has been featured in Forbes, Inc., Wired, American Express Open Forum and seen on NBC and Fox Business.

Wayne works with companies to develop a comprehensive strategy for using LinkedIn to increase sales, raise brand awareness, recruit employees and reduce recruiting fees, and discover new markets for products and services.

He has shared his expertise with more than 100,000 business professionals through private business consulting, dynamic presentations to worldwide audiences, and his critically acclaimed book, The Power Formula for LinkedIn Success (now in its fourth edition).


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How to Use LinkedIn for Lead Generation and Business Success

Workshop Description 9:45am – 11:35am

Join the 100,000+ people who have learned how to achieve business and career success with LinkedIn, the world’s most popular professional networking site. Each workshop attendee will receive a copy of his book, The Power Formula for LinkedIn Success. In this impactful, entertaining and highly actionable workshop, Wayne will demonstrate how to use LinkedIn to:

  • Find prospects and evaluate the next best steps that lead to sales

  • Drive traffic to your business development professional’s LinkedIn profile, your LinkedIn company page and website

  • Discover insider information about your prospects to help you evaluate and prioritize them as a qualified lead

  • Perform a step-by-step process for using LinkedIn to generate high priority referral prospects

  • Spark engagement on individual and company posts and updates

  • Build a LinkedIn company page that will attract maximum attention


Wayne will guide the participants through a hands-on completion of the following takeaways:

  • LinkedIn Advanced Target Audience Searching Worksheet

  • LinkedIn Profile Keyword Worksheet

  • A detailed critique of your LinkedIn company page


Who Should Attend?

Attendees should have at least a basic understanding of LinkedIn and other social media platforms and could include any of the following:

  • People responsible for the overall marketing and branding efforts of an organization

  • Individuals with responsibility for lead generation

  • Company owners and top-level executives responsible for sales, marketing and branding initiatives