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Go Beyond the Press Release: Simple Ways to Amplify Sales and Marketing Strategies with PR

MAY 7, MILWAUKEE: 10:45 – 11:35 a.m.
MAY 8, GREEN BAY: 10:45 – 11:35 a.m.

Session Description

Have you overlooked the power of public relations in your marketing and sales strategy? This session will arm marketing, PR, sales professionals, and executives with the tools and knowledge needed to build broader audience connections and authentically share organizational and personal brand stories across local, national, and global platforms.

Explore tactics and real examples for integrating digital marketing efforts with PR to enhance brand presence across channels. You’ll walk away with easy-to-implement tips to increase and track earned brand exposure this year. 

Even if you aren’t a PR practitioner, Andrea Meyers will walk you through simple steps to incorporate high-value PR tactics beyond the press release.

Key Takeaways

  • Understand how to evolve from traditional PR tactics with an out-of-the-box, data-driven approach
  • Discover how AI and emerging technologies are evolving PR practices from content creation to curating media lists and growing audience engagement
  • Gain insights into navigating shrinking newsrooms, leveraging influencer marketing, creating a personalized media pitch, and developing contributed articles for deeper audience connections
  • Explore practical tips for harnessing the power of SEO, social media, content marketing, and analyzing metrics to bolster your PR efforts
  • Learn ways to communicate the value of an integrated PR strategy to all stakeholders

Who Should Attend?

If your goal is to uncover the powerful connection between PR and digital marketing, expand your integrated approach, and propel your brand messaging to a regional, national, or international platform, Andrea's session is a must-attend for you.

Andrea Meyers is the public relations director at Stream Creative, where she specializes in guiding business leaders and spokespersons to develop meaningful connections through compelling storytelling that resonates effectively with audiences and achieves media milestones. Her approach helps organizations navigate the complexities of today’s PR and media environment and has helped propel B2B, B2C, and non-profit organizations into the spotlight, securing features in top-tier publications and media channels.




Your 2024 Ticket

  • Breakfast, lunch, and a free drink during our exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference


2024 Sponsors & Speakers