EVENT AGENDA

Experience Inbound 2024 has a full lineup of keynotes and deep-dive breakout sessions from industry leaders in marketing, sales, and technology. Be prepared to walk away better equipped to grow your business! 

8:00 a.m. – 8:30 a.m.

Registration and Breakfast

Sponsored by Northwestern Mutual
8:30 a.m. – 8:45 a.m.

Opening Remarks

8:45 a.m. – 9:35 a.m.

KEYNOTE — Playing Favorites: How to Compete on the Influence of Your Ideas (Not the Volume of Your Content)

It has never been easier to produce mediocrity at scale, but some business builders today understand how to escape the hamster wheel and compete on the influence of their ideas, not the size of their budgets.

Read more about this session
Jay Acunzo Author, Podcaster and Speaker
9:45 a.m. – 10:35 a.m.

Turning Data Into Dollars: The Art of Behavioral Analytics for CRO

What’s getting in the way of visitors converting on your website? What’s encouraging others to breeze through and come back over and over again to buy more? These questions and many like them can be solved using behavioral analytics.

Read more about this session
Sean McCarthy Director of Brand & Content, Lucky Orange
9:45 a.m. – 10:35 a.m.

15 Ways to Find & Fix the Leaks to Power Up Sales with AI & Automation!

Get ready for a fast-paced exploration of practical tactics for improving sales with easy-to-use CRM capabilities, tools, and tricks. In this session, you’ll get 15 real-world examples demonstrating ways artificial intelligence and automation are already helping sales teams boost performance across prospecting, opportunity, and closing stages of the deal.

Read more about this session
Rick Kranz Director of Revenue Operations, Weidert Group
9:45 a.m. – 10:35 a.m.

Everything You Always Wanted to Know About Podcasting (But Were Afraid to Ask)

About half of the U.S. population now listens to podcasts, spending more time than ever listening to them and the numbers continue growing. And even better, business podcasts are one of the top genres. Have you thought about starting a podcast for your business or a client? 

Read more about this session
Douglas Burdett Host of The Marketing Book Podcast
10:45 a.m. – 11:35 a.m.

The First Step to ABM Is Activation: How to Take the First Step of ABM so it Won’t Fail

Find out why Account-Based Marketing (ABM) programs often fail and learn valuable solutions to help businesses overcome these challenges. By leveraging existing tools and data, organizations can establish a solid foundation for a comprehensive ABM program and optimize their ABM strategies.

Read more about this session
Mason Cosby Founder, Scrappy ABM
10:45 a.m. – 11:35 a.m.

Go Beyond the Press Release: Simple Ways to Amplify Sales and Marketing Strategy with PR

Have you overlooked the power of public relations in your marketing and sales strategy? This session will arm marketing, PR, sales professionals and executives with the tools and knowledge needed to build broader audience connections and authentically share organizational and personal brand stories across local, national, and global platforms.

Read more about this session
Andrea Meyers Public Relations Director, Stream Creative
10:45 a.m. – 11:35 a.m.

Small but Mighty: Unlocking the Power of Micro Content to Delight Your Customers

Your customers have questions and you have answers. They have challenges and you have solutions. How can you decrease the time to value and enable your teams to move faster?  This hands-on session will show you how micro content, including video, can help your sales, marketing, and service teams delight your customers! 

Read more about this session
Marc D. Hans Senior Professor, HubSpot Academy
11:35 a.m. – 12:35 p.m.

Lunch

12:45 p.m. – 1:35 p.m.

KEYNOTE — Stop Marketing, Start Evangelizing: How to Fan the Flames of Your Customers’ Love

Most marketing teams aren’t well equipped to encourage customers to stick around, buy more of your product, or refer their friends. But these are all worthy goals for any growth-focused company. As it turns out, these are all goals your company can achieve with the resources you currently have — and without adding more tasks to your marketing team’s to-do list.

Read more about this session
Kyle Jepsen Principal Evangelist, HubSpot Academy
1:45 p.m. – 2:35 p.m.

The Website Debate: How to Balance UX, SEO, and Development Needs

Join us in a lively panel discussion with Weidert Group’s experts in UX, SEO, and technical development as they discuss their experiences navigating the conflicts that can arise throughout website projects. Each discipline has its focus, and what’s optimal for one goal could degrade another. How should website project teams weigh, prioritize, and compromise – without sacrificing standards or risking a subpar outcome?

Read more about this session
Panel Moderated by Nicole Mertes VP of Sales & Marketing, Weidert Group
1:45 p.m. – 2:35 p.m.

Inbox Influence: A Curation of Proven Tactics, Data and Insights to Supercharge Your Email Marketing Strategy

When was the last time you took a hard look at your email workflows? Are your subject lines falling flat? Are you sending enough emails or perhaps too many emails? Is your domain secure? 

As AI impacts organic search and social platform algorithms freeze out your posts, email marketing is more important than ever to educate and nurture your prospects and delight your existing customers. 

Read more about this session
Janice Dombrowski Content Director, Stream Creative
1:45 p.m. – 2:35 p.m.

Advanced LinkedIn Ads: Double Your Ad Performance Now

LinkedIn Ads feature, hands-down, the best B2B targeting on the planet. It's also unapologetically expensive, meaning that any mistake becomes an expensive one. Join AJ Wilcox as he walks you through advanced strategies you can use today to double your traffic and leads without increasing your budget.

Read more about this session
AJ Wilcox Founder, B2LinkedIn
2:45 p.m. – 3:35 p.m.

KEYNOTE — Trust and Quality in the New Era of Content Discovery

After decades in digital, we’ve entered a new era where AI has changed everything … or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.

In this session, you’ll learn how AI can make us better at the classic challenges of getting discovered, connecting through content, and stay top-of-mind with the people who matter most.

Read more about this session
Andy Crestodina Co-founder and Chief Marketing Officer, Orbit Media
3:35 p.m. – 3:50 p.m.

Closing Remarks

3:50 p.m. – 4:30 p.m.

Networking Hour

Sponsored by Dental Associates
8:00 a.m. – 8:30 a.m.

Registration and Breakfast

Sponsored by Propensity
8:30 a.m. – 8:45 a.m.

Opening Remarks

8:45 a.m. – 9:35 a.m.

KEYNOTE — Playing Favorites: How to Compete on the Influence of Your Ideas (Not the Volume of Your Content)

It has never been easier to produce mediocrity at scale, but some business builders today understand how to escape the hamster wheel and compete on the influence of their ideas, not the size of their budgets.

Read more about this session
Jay Acunzo Author, Podcaster and Speaker
9:45 a.m. – 10:35 a.m.

Turning Data Into Dollars: The Art of Behavioral Analytics for CRO

What’s getting in the way of visitors converting on your website? What’s encouraging others to breeze through and come back over and over again to buy more? These questions and many like them can be solved using behavioral analytics.

Read more about this session
Sean McCarthy Director of Brand & Content, Lucky Orange
9:45 a.m. – 10:35 a.m.

15 Ways to Find & Fix the Leaks to Power Up Sales with AI & Automation!

Get ready for a fast-paced exploration of practical tactics for improving sales with easy-to-use CRM capabilities, tools, and tricks. In this session, you’ll get 15 real-world examples demonstrating ways artificial intelligence and automation are already helping sales teams boost performance across prospecting, opportunity, and closing stages of the deal.

Read more about this session
Rick Kranz Director of Revenue Operations, Weidert Group
9:45 a.m. – 10:35 a.m.

Everything You Always Wanted to Know About Podcasting (But Were Afraid to Ask)

About half of the U.S. population now listens to podcasts, spending more time than ever listening to them and the numbers continue growing. And even better, business podcasts are one of the top genres. Have you thought about starting a podcast for your business or a client? 

Read more about this session
Douglas Burdett Host of The Marketing Book Podcast
10:45 a.m. – 11:35 a.m.

The First Step to ABM Is Activation: How to Take the First Step of ABM so it Won’t Fail

Find out why Account-Based Marketing (ABM) programs often fail and learn valuable solutions to help businesses overcome these challenges. By leveraging existing tools and data, organizations can establish a solid foundation for a comprehensive ABM program and optimize their ABM strategies.

Read more about this session
Mason Cosby Founder, Scrappy ABM
10:45 a.m. – 11:35 a.m.

Go Beyond the Press Release: Simple Ways to Amplify Sales and Marketing Strategy with PR

Have you overlooked the power of public relations in your marketing and sales strategy? This session will arm marketing, PR, sales professionals, and executives with the tools and knowledge needed to build broader audience connections and authentically share organizational and personal brand stories across local, national, and global platforms.

Read more about this session
Andrea Meyers Public Relations Director, Stream Creative
10:45 a.m. – 11:35 a.m.

Small but Mighty: Unlocking the Power of Micro Content to Delight Your Customers

Your customers have questions and you have answers. They have challenges and you have solutions. How can you decrease the time to value and enable your teams to move faster?  This hands-on session will show you how micro content, including video, can help your sales, marketing, and service teams delight your customers!

Read more about this session
Marc D. Hans Senior Professor, HubSpot Academy
11:35 a.m. – 12:35 p.m.

Lunch

12:45 p.m. – 1:35 p.m.

KEYNOTE — Stop Marketing, Start Evangelizing: How to Fan the Flames of Your Customers’ Love

Most marketing teams aren’t well equipped to encourage customers to stick around, buy more of your product, or refer their friends. But these are all worthy goals for any growth-focused company. As it turns out, these are all goals your company can achieve with the resources you currently have — and without adding more tasks to your marketing team’s to-do list.

Read more about this session
Kyle Jepsen Principal Evangelist, HubSpot Academy
1:45 p.m. – 2:35 p.m.

The Website Debate: How to Balance UX, SEO, and Development Needs

Join us in a lively panel discussion with Weidert Group’s experts in UX, SEO, and technical development as they discuss their experiences navigating the conflicts that can arise throughout website projects. Each discipline has its focus, and what’s optimal for one goal could degrade another. How should website project teams weigh, prioritize, and compromise – without sacrificing standards or risking a subpar outcome?

Read more about this session
Panel Moderated by Nicole Mertes VP of Sales & Marketing, Weidert Group
1:45 p.m. – 2:35 p.m.

Inbox Influence: A Curation of Proven Tactics, Data and Insights to Supercharge Your Email Marketing Strategy

When was the last time you took a hard look at your email workflows? Are your subject lines falling flat? Are you sending enough emails or perhaps too many emails? Is your domain secure? 

As AI impacts organic search and social platform algorithms freeze out your posts, email marketing is more important than ever to educate and nurture your prospects and delight your existing customers. 

Read more about this session
Janice Dombrowski Content Director, Stream Creative
1:45 p.m. – 2:35 p.m.

Advanced LinkedIn Ads: Double Your Ad Performance Now

LinkedIn Ads feature, hands-down, the best B2B targeting on the planet. It's also unapologetically expensive, meaning that any mistake becomes an expensive one. Join AJ Wilcox as he walks you through advanced strategies you can use today to double your traffic and leads without increasing your budget.

Read more about this session
AJ Wilcox Founder, B2LinkedIn
2:45 p.m. – 3:35 p.m.

KEYNOTE — Trust and Quality in the New Era of Content Discovery

After decades in digital, we’ve entered a new era where AI has changed everything … or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.

In this session, you’ll learn how AI can make us better at the classic challenges of getting discovered, connecting through content, and stay top-of-mind with the people who matter most.

Read more about this session
Andy Crestodina Co-founder and Chief Marketing Officer, Orbit Media
3:35 p.m. – 3:50 p.m.

Closing Remarks

3:50 p.m. – 4:30 p.m.

Networking Hour

Sponsored by Nicolet Bank

THANKS TO ALL OUR

2024 Sponsors & Speakers

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