Event Agenda | Experience Inbound

8:00 a.m. – 8:30 a.m.

Registration and Breakfast

Sponsored by Gordon Flesch Company

8:30 a.m. – 8:45 a.m.

Opening Remarks

8:45 a.m. – 9:35 a.m.

KEYNOTE — Beyond ChatGPT: How AI Will Transform Your Company and Career

As artificial intelligence advances what’s possible with technology, the next generation of marketers is emerging. These professionals aren’t defined as next-gen because of age, but rather their approach to embracing change and applying smarter (i.e. AI-powered) technologies. In this keynote, Paul Roetzer, Marketing AI Institute founder and CEO, lays out the vision and opportunity to use AI to deliver the personalization and experiences modern buyers expect.

Read more about this session

Paul Roetzer Founder and CEO, Marketing AI Institute

9:45 a.m. – 10:35 a.m.

How to Create an SEO + Content Strategy That Moves the Needle

If you were asked to explain SEO, how quickly would keywords come up? Everyone equates SEO with keywords, but it's so much more than that. Instead of chasing a list of keywords you've deemed relevant to your business, how do you create an SEO + content strategy that aligns with your overall business goals?

Read more about this session

Chelsea Drusch Consultant and SEO Manager, Weidert Group

9:45 a.m. – 10:35 a.m.

Marketing Tools: All-Star Tips, Tricks and Integrations to Drive Home Results!

You put your blood, sweat and tears into your marketing game plan when you really need efficiencies, data and tools that help you pivot at crucial moments. In this session, Steve will coach you through the latest and greatest in marketing technology and what you need to be leveraging for 2023 and beyond. You will gain insight into programs and applications to support your All-Star team — creating efficiencies within your business and adding productivity!

Read more about this session

Steve James Partner, Stream Creative

9:45 a.m. – 10:35 a.m.

Generating High-Quality Leads with Digital Advertising

Using digital advertising to drive revenue for lead generation companies is more complex than for ecommerce businesses. With longer time lags to revenue, it’s important to make every dollar spent today count. In this session, we’ll discuss a full-funnel approach to maximizing your digital campaigns. We’ll start with strategies for generating leads and increasing volume, then focus on the highest quality leads to drive value.

Read more about this session

Michelle Morgan Co-Founder, Paid Media Pros

10:45 a.m. – 11:35 a.m.

KEYNOTE — The Netflixation of Marketing: Turning Creativity Into Marketing Fuel

Netflix, Disney+, and even TikTok—they've raised the bar on audience expectations. The result? Whether you're creating on behalf of Pixar, an enterprise brand, a small business, or even just yourself, you've got to get creative if you want to compete. This is a lot of pressure for today's marketers. But, it's also an opportunity.

Read more about this session

Lindsay Tjepkema CEO and Co-Founder, Casted

11:35 a.m. – 12:35 p.m.

Lunch

12:45 p.m. – 1:35 p.m.

Building Brand Trust: How to Audit and Amplify Your Brand’s Strengths and Expertise

What is one element you can use as a powerful differentiator in a content-saturated, AI-driven world? Your brand! In this session, Janice Dombrowski will help you understand why a consistent, defined brand is more important than ever.

Read more about this session

Janice Dombrowski Content Director, Stream Creative

12:45 p.m. – 1:35 p.m.

Accelerate Revenue, Growth & Profit with Focus on RevOps

Revenue Operations (RevOps) rejects the mindset that revenue is simply a byproduct of selling a product or service and, instead, defines it as a measure of how well – or poorly – a business realizes its collective growth potential across processes, platforms, and people. This holistic approach to revenue opportunities is increasingly essential for complex B2B companies.

Read more about this session

Greg Linnemanstons President, Weidert Group

12:45 p.m. – 1:35 p.m.

Calculating Lead Values: Adding Financial Metrics to the Conversion Path

Leadership wants to increase sales, but how much harder does marketing have to work to make that happen? Being able to calculate lead values will not only give you that information but inform leaders of the actual dollar value of every lead in your conversion path. This breakout session will forever change the way you communicate with leadership about your marketing goals, and help you convey the impact of your marketing efforts to the bottom line.

Read more about this session

Devyn Bellamy Senior Marketing Manager, HubSpot

1:45 p.m. – 2:35 p.m.

Advanced Analytics: The Future of Managing, Predicting and Improving Your Company’s Performance

The data doesn’t lie. But the reality is that most companies are awash in a sea of data that keeps compounding daily. It’s becoming increasingly difficult to parse out what really matters as it relates to your business goals. Attend Peter Caputa’s session to better understand how market research, advanced analytics, and artificial intelligence combine to help you make smart, strategic decisions (and investments).

Read more about this session

Peter Caputa CEO, Databox

1:45 p.m. – 2:35 p.m.

Email: Listen Hard, Change Fast

Just because it is a best practice, does not mean it should be your best practice. The session will include discussion on how to use data plus your gut to identify email and digital industry best practices that make sense for you while letting your uniqueness shine.

Read more about this session

Erika Putinsky VP of Customer Education & Enablement, Intuit Mailchimp

1:45 p.m. – 2:35 p.m.

Be the Change You Wish to See in Your CRM, Through Change Management

You’ve dedicated countless hours towards evaluating, testing, and choosing a new CRM. You’ve assembled a great implementation team to create your dream platform. So, finally your work is done, right? Not so fast — this session will delve into best practices for leading a successful CRM change, specifically focused on the human side.

Read more about this session

James Wanke Principal Services Consultant, Hubspot

2:45 p.m. – 3:35 p.m.

KEYNOTE — Speak & Lead With Confidence: Overcome Self-Doubt, Communicate Clearly, and Inspire Your Audience

Leadership and communication go hand in hand. If you are great at leadership but can’t communicate, people won’t recognize your leadership, causing your influence (and hence leadership) to suffer. Conversely, if you’re only a mediocre leader but strong in communication, you’ll be better able to influence others and your leadership will be boosted.

Read more about this session

Mike Acker Executive Communication Coach, Corporate Trainer, and Author

3:35 p.m. – 3:50 p.m.

Closing Remarks

3:50 p.m. – 4:30 p.m.

Networking Hour

8:00 a.m. – 8:30 a.m.

Registration and Breakfast

Sponsored by Gordon Flesch Company

8:30 a.m. – 8:45 a.m.

Opening Remarks

8:45 a.m. – 9:35 a.m.

KEYNOTE — Beyond ChatGPT: How AI Will Transform Your Company and Career

As artificial intelligence advances what’s possible with technology, the next generation of marketers is emerging. These professionals aren’t defined as next-gen because of age, but rather their approach to embracing change and applying smarter (i.e. AI-powered) technologies. In this keynote, Paul Roetzer, Marketing AI Institute founder and CEO, lays out the vision and opportunity to use AI to deliver the personalization and experiences modern buyers expect.

Read more about this session

Paul Roetzer Founder and CEO, Marketing AI Institute

9:45 a.m. – 10:35 a.m.

How to Create an SEO + Content Strategy That Moves the Needle

If you were asked to explain SEO, how quickly would keywords come up? Everyone equates SEO with keywords, but it's so much more than that. Instead of chasing a list of keywords you've deemed relevant to your business, how do you create an SEO + content strategy that aligns with your overall business goals?

Read more about this session

Chelsea Drusch Consultant and SEO Manager, Weidert Group

9:45 a.m. – 10:35 a.m.

Marketing Tools: All-Star Tips, Tricks and Integrations to Drive Home Results!

You put your blood, sweat and tears into your marketing game plan when you really need efficiencies, data and tools that help you pivot at crucial moments. In this session, Steve will coach you through the latest and greatest in marketing technology and what you need to be leveraging for 2023 and beyond. You will gain insight into programs and applications to support your All-Star team — creating efficiencies within your business and adding productivity!

Read more about this session

Steve James Partner, Stream Creative

9:45 a.m. – 10:35 a.m.

Generating High-Quality Leads with Digital Advertising

Using digital advertising to drive revenue for lead generation companies is more complex than for ecommerce businesses. With longer time lags to revenue, it’s important to make every dollar spent today count. In this session, we’ll discuss a full-funnel approach to maximizing your digital campaigns. We’ll start with strategies for generating leads and increasing volume, then focus on the highest quality leads to drive value.

Read more about this session

Michelle Morgan Co-Founder, Paid Media Pros

10:45 a.m. – 11:35 a.m.

KEYNOTE — The Netflixation of Marketing: Turning Creativity Into Marketing Fuel

Netflix, Disney+, and even TikTok—they've raised the bar on audience expectations. The result? Whether you're creating on behalf of Pixar, an enterprise brand, a small business, or even just yourself, you've got to get creative if you want to compete. This is a lot of pressure for today's marketers. But, it's also an opportunity.

Read more about this session

Lindsay Tjepkema CEO and Co-Founder, Casted

11:35 a.m. – 12:35 p.m.

Lunch

12:45 p.m. – 1:35 p.m.

Building Brand Trust: How to Audit and Amplify Your Brand’s Strengths and Expertise

What is one element you can use as a powerful differentiator in a content-saturated, AI-driven world? Your brand! In this session, Janice Dombrowski will help you understand why a consistent, defined brand is more important than ever.

Read more about this session

Janice Dombrowski Content Director, Stream Creative

12:45 p.m. – 1:35 p.m.

Accelerate Revenue, Growth & Profit with Focus on RevOps

Revenue Operations (RevOps) rejects the mindset that revenue is simply a byproduct of selling a product or service and, instead, defines it as a measure of how well – or poorly – a business realizes its collective growth potential across processes, platforms, and people. This holistic approach to revenue opportunities is increasingly essential for complex B2B companies.

Read more about this session

Greg Linnemanstons President, Weidert Group

12:45 p.m. – 1:35 p.m.

Calculating Lead Values: Adding Financial Metrics to the Conversion Path

Leadership wants to increase sales, but how much harder does marketing have to work to make that happen? Being able to calculate lead values will not only give you that information but inform leaders of the actual dollar value of every lead in your conversion path. This breakout session will forever change the way you communicate with leadership about your marketing goals, and help you convey the impact of your marketing efforts to the bottom line.

Read more about this session

Devyn Bellamy Senior Marketing Manager, HubSpot

1:45 p.m. – 2:35 p.m.

Advanced Analytics: The Future of Managing, Predicting and Improving Your Company’s Performance

The data doesn’t lie. But the reality is that most companies are awash in a sea of data that keeps compounding daily. It’s becoming increasingly difficult to parse out what really matters as it relates to your business goals. Attend Peter Caputa’s session to better understand how market research, advanced analytics, and artificial intelligence combine to help you make smart, strategic decisions (and investments).

Read more about this session

Peter Caputa CEO, Databox

1:45 p.m. – 2:35 p.m.

Email: Listen Hard, Change Fast

Just because it is a best practice, does not mean it should be your best practice. The session will include discussion on how to use data plus your gut to identify email and digital industry best practices that make sense for you while letting your uniqueness shine.

Read more about this session

Erika Putinsky VP of Customer Education & Enablement, Intuit Mailchimp

1:45 p.m. – 2:35 p.m.

Be the Change You Wish to See in Your CRM, Through Change Management

You’ve dedicated countless hours towards evaluating, testing, and choosing a new CRM. You’ve assembled a great implementation team to create your dream platform. So, finally your work is done, right? Not so fast — this session will delve into best practices for leading a successful CRM change, specifically focused on the human side.

Read more about this session

James Wanke Principal Services Consultant, Hubspot

2:45 p.m. – 3:35 p.m.

KEYNOTE — Speak & Lead With Confidence: Overcome Self-Doubt, Communicate Clearly, and Inspire Your Audience

Leadership and communication go hand in hand. If you are great at leadership but can’t communicate, people won’t recognize your leadership, causing your influence (and hence leadership) to suffer. Conversely, if you’re only a mediocre leader but strong in communication, you’ll be better able to influence others and your leadership will be boosted.

Read more about this session

Mike Acker Executive Communication Coach, Corporate Trainer, and Author

3:35 p.m. – 3:50 p.m.

Closing Remarks

3:50 p.m. – 4:30 p.m.

Networking Hour