EVENT AGENDA

If you were asked to explain SEO, how quickly would keywords come up? Everyone equates SEO with keywords, but it's so much more than that. Instead of chasing a list of keywords you've deemed relevant to your business, how do you create an SEO + content strategy that aligns with your overall business goals?

You put your blood, sweat and tears into your marketing game plan when you really need efficiencies, data and tools that help you pivot at crucial moments. In this session, Steve will coach you through the latest and greatest in marketing technology and what you need to be leveraging for 2023 and beyond. You will gain insight into programs and applications to support your All-Star team — creating efficiencies within your business and adding productivity!

Using digital advertising to drive revenue for lead generation companies is more complex than for ecommerce businesses. With longer time lags to revenue, it’s important to make every dollar spent today count. In this session, we’ll discuss a full-funnel approach to maximizing your digital campaigns. We’ll start with strategies for generating leads and increasing volume, then focus on the highest quality leads to drive value.

You’ve spent time getting to know your ideal market. Building buyer personas and discovering who exactly you want to talk to and why. But who do those people see when you start talking to them? What are you doing differently from the competition that shows your strength and expertise? Jeff Coon will help you dive deeper into your brand and pull out something truly unique that will help you smash through the saturated market.

Revenue Operations (RevOps) rejects the mindset that revenue is simply a byproduct of selling a product or service and, instead, defines it as a measure of how well – or poorly – a business realizes its collective growth potential across processes, platforms, and people. This holistic approach to revenue opportunities is increasingly essential for complex B2B companies. 

Leadership wants to increase sales, but how much harder does marketing have to work to make that happen? Being able to calculate lead values will not only give you that information but inform leaders of the actual dollar value of every lead in your conversion path. This breakout session will forever change the way you communicate with leadership about your marketing goals, and help you convey the impact of your marketing efforts to the bottom line.