Registration and Breakfast
Opening Remarks
KEYNOTE — The Funny Side of Marketing: The Power of Laughing at Ourselves
We now have more tools and technology than ever to deliver better customer experiences … yet customer engagement often still falls flat. From broken journeys to personalization that misses the mark, modern marketing is full of moments that should work but don’t.
In this insightfully funny keynote, Marketoonist creator Tom Fishburne uses cartoons and stories drawn from more than 20 years of observing the marketing industry to explore what gets in the way of meaningful engagement — and how humor can help us navigate change, see ourselves more clearly, and do better work.
Read more about this session
Tom Fishburne
Creator, Marketoonist
40 AI Tools in 40 Minutes
AI tools are evolving fast — and keeping up can feel overwhelming.
In this rapid-fire session, SmarterX’s Mike Kaput delivers a high-energy crash course on 40 AI tools and capabilities that can transform how you work. This talk moves quickly, cutting through hype to focus on practical tools, real use cases, and smarter ways to approach AI … no matter what platforms you ultimately adopt.
Read more about this session
Mike Kaput
Chief Content Officer, SmarterX
Unmute Yourself: How to Stand Out in a Crowded Social Media World
Does it feel like everyone is shouting online, leaving you wondering if your voice even matters?
In this energizing session, Shaily Hakimian-Armstrong busts the myth of social media saturation and shows why the world needs your perspective. Through practical steps and mindset shifts, you’ll learn how to show up authentically, cut through the noise, and create content that reflects both your values and your professional goals.
Read more about this session
Shaily Hakimian
Owner, Your Social Media Sherpa
The Growth Engine Framework: How B2B Teams Build Smarter, Scalable Revenue Programs
Buyer behavior has changed. Buyers self-educate earlier, expect personalization, and increasingly rely on AI-driven search experiences. Sales teams need better-qualified leads, while marketing is under pressure to prove ROI and do more with fewer resources. Campaign-centric approaches can’t keep up.
This session explores a systems-based approach to revenue growth that aligns marketing, sales, and service around shared priorities. You’ll learn how connecting strategy, content, technology, and enablement creates momentum that compounds — so scalable growth is built in, not reset with every new initiative.
Read more about this session
Frank Isca
Director of Business Development, Weidert Group
KEYNOTE — Zero-Click Marketing: How to Win Big When No One Wants to Click Anymore
In 2026, much of your marketing impact will happen in places analytics can’t see. Between zero-click searches, privacy changes, dark social, and AI answer engines, the buyer journey is more invisible than ever (while attribution dashboards still pretend otherwise).
In this keynote, Amanda Natividad breaks down how distribution algorithms actually work and introduces Zero-Click Marketing as a repeatable way to earn attention, trust, and demand without requiring a click.
Read more about this session
Amanda Natividad
VP of Marketing, SparkToro
Lunch
Insights to Impact: A Practical Design Thinking Framework for Marketing & Sales Growth
Great marketing doesn’t start with content — it starts with understanding.
In this hands-on session, Tony walks through a simple, repeatable design framework that helps teams move from research and insight to ideas, prototypes, and real-world impact. You’ll learn how to distinguish puzzles from mysteries, set the right ambition level for growth, and design customer experiences that stand out.
Tony Bynum
Associate Professor of Practice, Director, ID Executive Academy
The Loop: A Modern Marketer’s Guide to Scalable Success
As buyer behaviors and algorithms evolve, channels like search, paid, and social demand smarter strategies to break through the noise — and marketers need a fresh approach.
In this session, Kyle Denhoff introduces The Loop, a practical model for growth in the AI era. You’ll learn how to use AI to express your brand, tailor personalized messaging at scale, amplify content across the channels people trust, and evolve in real time.
Kyle Denhoff
Sr Director, Marketing, HubSpot
Small Wins, Big Impact: Focusing on the Metrics that Matter
Marketing teams are drowning in data, but starving for insight. This session challenges the idea that more metrics mean better marketing. Instead of chasing perfect dashboards or vanity numbers, we’ll explore how focusing on a small set of meaningful metrics helps you learn faster, make smarter decisions, and create stronger connections with real people. This isn’t a GA4 demo or a data science talk — it’s about progress over perfection and building momentum through small, intentional improvements that add up over time.
Read more about this session
Jeff Coon
Partner, Stream Creative
Precision Beats Volume: Smarter Paid Media for B2B Marketers
Organic reach alone can’t support long B2B buying cycles. And volume-based paid strategies often waste budget without driving results.
In this session, Ryan Blute outlines a smarter, more intentional approach to B2B paid media. He walks through how to identify your ideal customer profile using third-party data, align channels to funnel stages, and budget with purpose — while integrating paid efforts with your CRM to track what truly influences revenue.
Read more about this session
Ryan Blute
Director of Sales, Q1Media
The New Search Visibility Playbook for B2B Growth Marketers
Your prospects are asking smart questions — and getting AI-generated answers — before they ever reach your website. If you're not part of those early conversations, you're missing a critical part of the pipeline.
This session breaks down how AI-powered search tools like ChatGPT, Perplexity, and Google’s AI Overviews are influencing the buyer journey and what you can do to show up in those results. Learn how to create and distribute content that these tools trust and recommend — without needing new tech, coding skills, or complex SEO.
Read more about this session
Chelsea Drusch
VP of Marketing & Sales Growth Solutions, Weidert Group
A Non-Technical Guide to Vibe Coding: Building Micro-Apps for Hyper-Personalized Marketing and Sales
You don't need to be a developer to build software anymore. In this session, Brian shares how he's using AI tools like Claude and Gemini to create custom micro-apps — small tools built for specific tasks, teams, or even individual prospects. Learn what vibe coding is, why it matters for non-technical marketers and salespeople, and how you can start building hyper-personal tools without writing a single line of code yourself.
Read more about this session
Brian Brinkman
Partner, Stream Creative
KEYNOTE — The Ferris Bueller Guide to Smarter Storytelling
Want to sharpen your storytelling and presentation skills — or help your team improve theirs? Look no further than the classic film Ferris Bueller’s Day Off.
In this engaging and highly interactive session, communication expert Rob Biesenbach breaks down the film’s most important storytelling lesson and shows how it applies to presentations, campaigns, and everyday communication. The result is a practical, energizing experience designed to help you connect, captivate, and compel any audience to action.
Read more about this session
Rob Biesenbach
Speaker, Coach & Workshop Leader, Connect - Captivate - Compel
Closing Remarks
Networking and Happy Hour
Registration and Breakfast
Opening Remarks
KEYNOTE — The Funny Side of Marketing: The Power of Laughing at Ourselves
We now have more tools and technology than ever to deliver better customer experiences … yet customer engagement often still falls flat. From broken journeys to personalization that misses the mark, modern marketing is full of moments that should work but don’t.
In this insightfully funny keynote, Marketoonist creator Tom Fishburne uses cartoons and stories drawn from more than 20 years of observing the marketing industry to explore what gets in the way of meaningful engagement — and how humor can help us navigate change, see ourselves more clearly, and do better work.
Read more about this session
Tom Fishburne
Creator, Marketoonist
40 AI Tools in 40 Minutes
AI tools are evolving fast — and keeping up can feel overwhelming.
In this rapid-fire session, SmarterX’s Mike Kaput delivers a high-energy crash course on 40 AI tools and capabilities that can transform how you work. This talk moves quickly, cutting through hype to focus on practical tools, real use cases, and smarter ways to approach AI … no matter what platforms you ultimately adopt.
Read more about this session
Mike Kaput
Chief Content Officer, SmarterX
Unmute Yourself: How to Stand Out in a Crowded Social Media World
Does it feel like everyone is shouting online, leaving you wondering if your voice even matters?
In this energizing session, Shaily Hakimian-Armstrong busts the myth of social media saturation and shows why the world needs your perspective. Through practical steps and mindset shifts, you’ll learn how to show up authentically, cut through the noise, and create content that reflects both your values and your professional goals.
Read more about this session
Shaily Hakimian
Owner, Your Social Media Sherpa
The Growth Engine Framework: How B2B Teams Build Smarter, Scalable Revenue Programs
Buyer behavior has changed. Buyers self-educate earlier, expect personalization, and increasingly rely on AI-driven search experiences. Sales teams need better-qualified leads, while marketing is under pressure to prove ROI and do more with fewer resources. Campaign-centric approaches can’t keep up.
This session explores a systems-based approach to revenue growth that aligns marketing, sales, and service around shared priorities. You’ll learn how connecting strategy, content, technology, and enablement creates momentum that compounds — so scalable growth is built in, not reset with every new initiative.
Read more about this session
Frank Isca
Director of Business Development, Weidert Group
KEYNOTE — Zero-Click Marketing: How to Win Big When No One Wants to Click Anymore
In 2026, much of your marketing impact will happen in places analytics can’t see. Between zero-click searches, privacy changes, dark social, and AI answer engines, the buyer journey is more invisible than ever (while attribution dashboards still pretend otherwise).
In this keynote, Amanda Natividad breaks down how distribution algorithms actually work and introduces Zero-Click Marketing as a repeatable way to earn attention, trust, and demand without requiring a click.
Read more about this session
Amanda Natividad
VP of Marketing, SparkToro
Lunch
Insights to Impact: A Practical Design Thinking Framework for Marketing & Sales Growth
Great marketing doesn’t start with content — it starts with understanding.
In this hands-on session, Tony walks through a simple, repeatable design framework that helps teams move from research and insight to ideas, prototypes, and real-world impact. You’ll learn how to distinguish puzzles from mysteries, set the right ambition level for growth, and design customer experiences that stand out.
Tony Bynum
Associate Professor of Practice, Director, ID Executive Academy
The Loop: A Modern Marketer’s Guide to Scalable Success
As buyer behaviors and algorithms evolve, channels like search, paid, and social demand smarter strategies to break through the noise — and marketers need a fresh approach.
In this session, Kyle Denhoff introduces The Loop, a practical model for growth in the AI era. You’ll learn how to use AI to express your brand, tailor personalized messaging at scale, amplify content across the channels people trust, and evolve in real time.
Kyle Denhoff
Sr Director, Marketing, HubSpot
Small Wins, Big Impact: Focusing on the Metrics that Matter
Marketing teams are drowning in data, but starving for insight. This session challenges the idea that more metrics mean better marketing. Instead of chasing perfect dashboards or vanity numbers, we’ll explore how focusing on a small set of meaningful metrics helps you learn faster, make smarter decisions, and create stronger connections with real people. This isn’t a GA4 demo or a data science talk — it’s about progress over perfection and building momentum through small, intentional improvements that add up over time.
Read more about this session
Jeff Coon
Partner, Stream Creative
Precision Beats Volume: Smarter Paid Media for B2B Marketers
Organic reach alone can’t support long B2B buying cycles. And volume-based paid strategies often waste budget without driving results.
In this session, Ryan Blute outlines a smarter, more intentional approach to B2B paid media. He walks through how to identify your ideal customer profile using third-party data, align channels to funnel stages, and budget with purpose — while integrating paid efforts with your CRM to track what truly influences revenue.
Read more about this session
Ryan Blute
Director of Sales, Q1Media
The New Search Visibility Playbook for B2B Growth Marketers
Your prospects are asking smart questions — and getting AI-generated answers — before they ever reach your website. If you're not part of those early conversations, you're missing a critical part of the pipeline.
This session breaks down how AI-powered search tools like ChatGPT, Perplexity, and Google’s AI Overviews are influencing the buyer journey and what you can do to show up in those results. Learn how to create and distribute content that these tools trust and recommend — without needing new tech, coding skills, or complex SEO.
Read more about this session
Chelsea Drusch
VP of Marketing & Sales Growth Solutions, Weidert Group
A Non-Technical Guide to Vibe Coding: Building Micro-Apps for Hyper-Personalized Marketing and Sales
You don't need to be a developer to build software anymore. In this session, Brian shares how he's using AI tools like Claude and Gemini to create custom micro-apps — small tools built for specific tasks, teams, or even individual prospects. Learn what vibe coding is, why it matters for non-technical marketers and salespeople, and how you can start building hyper-personal tools without writing a single line of code yourself.
Read more about this session
Brian Brinkman
Partner, Stream Creative
KEYNOTE — The Ferris Bueller Guide to Smarter Storytelling
Want to sharpen your storytelling and presentation skills — or help your team improve theirs? Look no further than the classic film Ferris Bueller’s Day Off.
In this engaging and highly interactive session, communication expert Rob Biesenbach breaks down the film’s most important storytelling lesson and shows how it applies to presentations, campaigns, and everyday communication. The result is a practical, energizing experience designed to help you connect, captivate, and compel any audience to action.
Read more about this session
Rob Biesenbach
Speaker, Coach & Workshop Leader, Connect - Captivate - Compel
Closing Remarks
Networking and Happy Hour
