EVENT AGENDA

We’ve got a full lineup of keynotes from industry leaders, deep-dive breakout sessions and the option to participate in hands-on workshops*. Plan your day by reviewing the session options below and be prepared to walk away better equipped to grow your business!

*Pre-registration for workshops is required at the time of ticket purchase.

8:00 a.m. – 8:30 a.m.

Registration and Breakfast

Sponsored by Gordon Flesch Company

8:30 a.m. – 8:45 a.m.

Opening Remarks

8:45 a.m. – 9:35 a.m.

KEYNOTE — 10 Lessons From a 37-year-old Start-Up

Sprecher Brewery is a long-standing icon for its craft beer, soda and root beer, after becoming the first craft brewery in Milwaukee after prohibition. Now the business is re-inventing itself for a new age by incorporating e-commerce, influencer marketing and more for an audience that spans Gen Z to Boomers. This session will share the journey of building on a tradition to bring a well-established brand to a new and growing audience, using a start-up mentality for all areas of the business.

Read more about this session
Tim Cigelske Director of Communications, Sprecher Brewery
9:45 a.m. – 10:35 a.m.

Recipe for Success: Automate Your Marketing Reporting [Including GA4!]

It seems that Google has decided that marketers are on an episode of Chopped, and the main mystery basket ingredient is Google Analytics 4 (GA4). Is your heart racing just a bit faster yet? Join Alicia in breaking down GA4 to bite-sized pieces and learn the recipe for success in automated marketing reporting.

Read more about this session
Alicia Cardenas Technology & WebOps Lead, Stream Creative
9:45 a.m. – 10:35 a.m.

Email Deliverability and the Only Thing That Matters: Your Reputation

In a world full of noise, email marketing still remains an important channel for B2B and B2C companies. But in order for your messages to cut through that noise, they first have to make it to your prospects' and customers' inboxes! This session will include a lively discussion of the current best practices in the email marketing world. We'll explore how we interact with our clients and prospects, how that affects your deliverability in the world of email marketing, and how you can ensure a strong sender reputation.

Read more about this session
Devyn Bellamy Senior Marketing Manager, HubSpot
9:45 a.m. – 10:35 a.m.

Part I — How to Use LinkedIn for Lead Generation and Business Success

Join the 100,000+ people who have learned how to achieve business and career success with LinkedIn, the world's most popular professional networking site, from Wayne Breitbarth, a nationally recognized speaker, consultant, and author of the best selling book The Power Formula for LinkedIn Success (now in it's 4th edition), as he shares the latest strategies for growing your business using LinkedIn.

Read more about this workshop
Wayne Breitbarth CEO of Power Formula LLC
10:45 a.m. – 11:35 a.m.

From the Horse’s Mouth: How to Get Your Customers to Talk

Your customers achieve amazing results. Your execs hound you to capture their stories as customer proof. But your customers say “No”. They blame it on legal or PR restrictions, but the real reason they say “No” is because you’re doing it in a way that actually turns customers off. As Principal Analyst at Forrester, Jeff Ernst did extensive research on what motivates customers to share their stories, and what dissuades them. He used these findings to build Forrester Frontlines, their first global Customer Voice program.

Read more about this session
Jeff Ernst Co-Founder and CEO of SlapFive
10:45 a.m. – 11:35 a.m.

Winning the Battle For Talent: Make Inbound Recruitment Marketing Work For You!

Businesses of all types have found that when selling a considered purchase, inbound marketing is a powerful and successful strategy! But today, the biggest challenge facing organizations across America is filling staffing needs…and that’s why NOW is the right time to deploy an inbound recruitment marketing plan aimed at attracting the right talent, compelling them to engage, and putting your organization in a position to bring them on board.

Read more about this session
Greg Linnemanstons President, Weidert Group
10:45 a.m. – 11:35 a.m.

Part II — How to Use LinkedIn for Lead Generation and Business Success

Join the 100,000+ people who have learned how to achieve business and career success with LinkedIn, the world's most popular professional networking site, from Wayne Breitbarth, a nationally recognized speaker, consultant, and author of the best selling book The Power Formula for LinkedIn Success (now in it's 4th edition), as he shares the latest strategies for growing your business using LinkedIn.

Read more about this workshop
Wayne Breitbarth CEO of Power Formula LLC
11:35 a.m. – 12:35 p.m.

Lunch

Sponsored by Spectrum Reach

Stop by the patio and take a professional headshot.

12:45 p.m. – 1:35 p.m.

This Old Website: Content Improvement and Tech Remodeling

Join us as we share How-to and DIY expert advice on building the essential pieces of a high-performing website into your 2022 website strategy. We'll be sharing insider tips on everything from conversion and content strategy to design, SEO, and tech to remove friction on your website throughout the buyers' journey. You’ll walk away knowing how to build a solid website foundation that SERPs, prospects, and customers will love.

Read more about this session
Steve James & Janice Dombrowski Partner & Content Director, Stream Creative
12:45 p.m. – 1:35 p.m.

Purpose-Driven Link Building: A Potent SEO Strategy for 2022 and Beyond

Link building is still the most powerful SEO tactic marketers can deploy to boost rankings and traffic. But, link building tactics that once delivered authority and rankings are losing their effectiveness. Strategies based on big-budget content, spammy email outreach and the kindness of strangers no longer delivers ROI -- and paying for links can trigger Google penalties. There is a more powerful approach: purpose-driven link building! Generating content that authentically leverages your brand to connect with like-minded influencers is winning backlinking strategy for 2022. This tactic can work for any B2B and B2C brand. Join 20-year link building veteran Dale Bertrand as he walks you through his playbook for developing potent purpose-driven link building campaigns that generate backlinks and grow organic traffic while doing good in the world.

Read more about this session
Dale Bertrand Founder of Fire&Spark
12:45 p.m. – 1:35 p.m.

Part I — Get Started with Chatbots: How to Drive Leads & Improve Customer Experience

If you have a single chatbot blanketing your website — turn it off immediately. When deployed strategically and logically, conversational marketing (chatbots, live chat, etc.) can help B2B companies scale their lead gen efforts and improve customer experience. When done poorly though, bots can frustrate website visitors and turn them off to your company. In this interactive workshop, we will cover why an ever-increasing number of folks navigating websites are interested in getting information from bots, and how to use them to delight, not frustrate your customers and prospects.

Read more about this workshop
John-Erik Pszenny Lead Strategic Channel Consultant, Hubspot
1:45 p.m. – 2:35 p.m.

Driving Action with YouTube Ads

People may not go to YouTube to buy products, but advertisers can still influence the right user to eventually convert. This session will cover how to change your strategy by each video campaign format to drive action that can lead to an eventual conversion. At the end of this session, you’ll have a much better understanding of how valuable YouTube can be to your strategy, how it can impact conversions, and the key steps to take to make sure you’re getting the most out of the platform.

Read more about this session
Joe Martinez Co-Founder of Paid Media Pros
1:45 p.m. – 2:35 p.m.

5 Challenges of Adapting to a Hybrid Sales Model & How Inbound Marketing and Sales Teams Can Overcome Them

The pandemic forever changed how B2B and B2C companies market and sell their products and services. Virtual selling is here to stay, and this "new normal" environment requires companies to shift their approach to both sales and marketing...if they want to thrive in the future. 

In this session, we’ll discuss the emergence of a new hybrid approach to B2B sales, and provide ideas to help marketing and sales teams capitalize on buyers' new expectations – and resist the temptation to revert to old ways of engaging with and selling to their prospects.

Read more about this session
Nicole Mertes VP, Client Services and Business Development, Weidert Group
1:45 p.m. – 2:35 p.m.

Part II — Get Started with Chatbots: How to Drive Leads & Improve Customer Experience

If you have a single chatbot blanketing your website — turn it off immediately. When deployed strategically and logically, conversational marketing (chatbots, live chat, etc.) can help B2B companies scale their lead gen efforts and improve customer experience. When done poorly though, bots can frustrate website visitors and turn them off to your company. In this interactive workshop, we will cover why an ever-increasing number of folks navigating websites are interested in getting information from bots, and how to use them to delight, not frustrate your customers and prospects.

Read more about this workshop
John-Erik Pszenny Lead Strategic Channel Consultant, Hubspot
2:45 p.m. – 3:35 p.m.

KEYNOTE — How to Earn Attention and Trust When No One’s Listening

In the long-form improv show format “The Harold,” a troupe takes an audience suggestion and in real-time, performs a brilliant half-hour show in nine acts. A handful of improv principles enable them to trust and support their team members so they feel safe to take big risks. This enables the troupe to open up and create bold, hysterical scenes often based on painful truths, forming a trusting bond with the audience.

What if we could apply these same principles to our workplace teams? How would it impact our culture and creativity? How might it help us create content that connects in a meaningful, transformative way with our audience? How might it bring joy to our workplace and build trust with our customers?

Read more about this session
Tim Washer Comedian & Speaker, Founder of Ridiculous Media
3:35 p.m. – 3:50 p.m.

Closing Remarks

3:50 a.m. – 4:30 p.m.

Networking Hour

8:00 a.m. – 8:30 a.m.

Registration and Breakfast

Sponsored by Gordon Flesch Company

8:30 a.m. – 8:45 a.m.

Opening Remarks

8:45 a.m. – 9:35 a.m.

KEYNOTE — 10 Lessons From a 37-year-old Start-Up

Sprecher Brewery is a long-standing icon for its craft beer, soda and root beer, after becoming the first craft brewery in Milwaukee after prohibition. Now the business is re-inventing itself for a new age by incorporating e-commerce, influencer marketing and more for an audience that spans Gen Z to Boomers. This session will share the journey of building on a tradition to bring a well-established brand to a new and growing audience, using a start-up mentality for all areas of the business.

Read more about this session
Tim Cigelske Director of Communications, Sprecher Brewery
9:45 a.m. – 10:35 a.m.

Recipe for Success: Automate Your Marketing Reporting [Including GA4!]

It seems that Google has decided that marketers are on an episode of Chopped, and the main mystery basket ingredient is Google Analytics 4 (GA4). Is your heart racing just a bit faster yet? Join Alicia in breaking down GA4 to bite-sized pieces and learn the recipe for success in automated marketing reporting.

Read more about this session
Alicia Cardenas Technology & WebOps Lead, Stream Creative
9:45 a.m. – 10:35 a.m.

Email Deliverability and the Only Thing That Matters: Your Reputation

In a world full of noise, email marketing still remains an important channel for B2B and B2C companies. But in order for your messages to cut through that noise, they first have to make it to your prospects' and customers' inboxes! This session will include a lively discussion of the current best practices in the email marketing world. We'll explore how we interact with our clients and prospects, how that affects your deliverability in the world of email marketing, and how you can ensure a strong sender reputation.

Read more about this session
Devyn Bellamy Senior Marketing Manager, HubSpot
9:45 a.m. – 10:35 a.m.

Part I — How to Use LinkedIn for Lead Generation and Business Success

Join the 100,000+ people who have learned how to achieve business and career success with LinkedIn, the world's most popular professional networking site, from Wayne Breitbarth, a nationally recognized speaker, consultant, and author of the best selling book The Power Formula for LinkedIn Success (now in it's 4th edition), as he shares the latest strategies for growing your business using LinkedIn.

Read more about this workshop
Wayne Breitbarth CEO of Power Formula LLC
10:45 a.m. – 11:35 a.m.

From the Horse’s Mouth: How to Get Your Customers to Talk

Your customers achieve amazing results. Your execs hound you to capture their stories as customer proof. But your customers say “No”. They blame it on legal or PR restrictions, but the real reason they say “No” is because you’re doing it in a way that actually turns customers off. As Principal Analyst at Forrester, Jeff Ernst did extensive research on what motivates customers to share their stories, and what dissuades them. He used these findings to build Forrester Frontlines, their first global Customer Voice program.

Read more about this session
Jeff Ernst Co-Founder and CEO of SlapFive
10:45 a.m. – 11:35 a.m.

Winning the Battle For Talent: Make Inbound Recruitment Marketing Work For You!

Businesses of all types have found that when selling a considered purchase, inbound marketing is a powerful and successful strategy! But today, the biggest challenge facing organizations across America is filling staffing needs…and that’s why NOW is the right time to deploy an inbound recruitment marketing plan aimed at attracting the right talent, compelling them to engage, and putting your organization in a position to bring them on board.

Read more about this session
Greg Linnemanstons President, Weidert Group
10:45 a.m. – 11:35 a.m.

Part II — How to Use LinkedIn for Lead Generation and Business Success

Join the 100,000+ people who have learned how to achieve business and career success with LinkedIn, the world's most popular professional networking site, from Wayne Breitbarth, a nationally recognized speaker, consultant, and author of the best selling book The Power Formula for LinkedIn Success (now in it's 4th edition), as he shares the latest strategies for growing your business using LinkedIn.

Read more about this workshop
Wayne Breitbarth CEO of Power Formula LLC
11:35 a.m. – 12:35 p.m.

Lunch

Sponsored by Spectrum Reach

Stop by the patio and take a professional headshot.

12:45 p.m. – 1:35 p.m.

This Old Website: Content Improvement and Tech Remodeling

Join us as we share How-to and DIY expert advice on building the essential pieces of a high-performing website into your 2022 website strategy. We'll be sharing insider tips on everything from conversion and content strategy to design, SEO, and tech to remove friction on your website throughout the buyers' journey. You’ll walk away knowing how to build a solid website foundation that SERPs, prospects, and customers will love.

Read more about this session
Steve James & Janice Dombrowski Partner & Content Director, Stream Creative
12:45 p.m. – 1:35 p.m.

Purpose-Driven Link Building: A Potent SEO Strategy for 2022 and Beyond

Link building is still the most powerful SEO tactic marketers can deploy to boost rankings and traffic. But, link building tactics that once delivered authority and rankings are losing their effectiveness. Strategies based on big-budget content, spammy email outreach and the kindness of strangers no longer delivers ROI -- and paying for links can trigger Google penalties. There is a more powerful approach: purpose-driven link building! Generating content that authentically leverages your brand to connect with like-minded influencers is winning backlinking strategy for 2022. This tactic can work for any B2B and B2C brand. Join 20-year link building veteran Dale Bertrand as he walks you through his playbook for developing potent purpose-driven link building campaigns that generate backlinks and grow organic traffic while doing good in the world.

Read more about this session
Dale Bertrand Founder of Fire&Spark
12:45 p.m. – 1:35 p.m.

Part I — Get Started with Chatbots: How to Drive Leads & Improve Customer Experience

If you have a single chatbot blanketing your website — turn it off immediately. When deployed strategically and logically, conversational marketing (chatbots, live chat, etc.) can help B2B companies scale their lead gen efforts and improve customer experience. When done poorly though, bots can frustrate website visitors and turn them off to your company. In this interactive workshop, we will cover why an ever-increasing number of folks navigating websites are interested in getting information from bots, and how to use them to delight, not frustrate your customers and prospects.

Read more about this workshop
John-Erik Pszenny Lead Strategic Channel Consultant, Hubspot
1:45 p.m. – 2:35 p.m.

Driving Action with YouTube Ads

People may not go to YouTube to buy products, but advertisers can still influence the right user to eventually convert. This session will cover how to change your strategy by each video campaign format to drive action that can lead to an eventual conversion. At the end of this session, you’ll have a much better understanding of how valuable YouTube can be to your strategy, how it can impact conversions, and the key steps to take to make sure you’re getting the most out of the platform.

Read more about this session
Joe Martinez Co-Founder of Paid Media Pros
1:45 p.m. – 2:35 p.m.

5 Challenges of Adapting to a Hybrid Sales Model & How Inbound Marketing and Sales Teams Can Overcome Them

The pandemic forever changed how B2B and B2C companies market and sell their products and services. Virtual selling is here to stay, and this "new normal" environment requires companies to shift their approach to both sales and marketing...if they want to thrive in the future. 

In this session, we’ll discuss the emergence of a new hybrid approach to B2B sales, and provide ideas to help marketing and sales teams capitalize on buyers' new expectations – and resist the temptation to revert to old ways of engaging with and selling to their prospects.

Read more about this session
Nicole Mertes VP, Client Services and Business Development, Weidert Group
1:45 p.m. – 2:35 p.m.

Part II — Get Started with Chatbots: How to Drive Leads & Improve Customer Experience

If you have a single chatbot blanketing your website — turn it off immediately. When deployed strategically and logically, conversational marketing (chatbots, live chat, etc.) can help B2B companies scale their lead gen efforts and improve customer experience. When done poorly though, bots can frustrate website visitors and turn them off to your company. In this interactive workshop, we will cover why an ever-increasing number of folks navigating websites are interested in getting information from bots, and how to use them to delight, not frustrate your customers and prospects.

Read more about this workshop
John-Erik Pszenny Lead Strategic Channel Consultant, Hubspot
2:45 p.m. – 3:35 p.m.

KEYNOTE — How to Earn Attention and Trust When No One’s Listening

In the long-form improv show format “The Harold,” a troupe takes an audience suggestion and in real-time, performs a brilliant half-hour show in nine acts. A handful of improv principles enable them to trust and support their team members so they feel safe to take big risks. This enables the troupe to open up and create bold, hysterical scenes often based on painful truths, forming a trusting bond with the audience.

What if we could apply these same principles to our workplace teams? How would it impact our culture and creativity? How might it help us create content that connects in a meaningful, transformative way with our audience? How might it bring joy to our workplace and build trust with our customers?

Read more about this session
Tim Washer Comedian & Speaker, Founder of Ridiculous Media
3:35 p.m. – 3:50 p.m.

Closing Remarks

3:50 a.m. – 4:30 p.m.

Networking Hour

THANKS TO ALL OUR

2022 Sponsors

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