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Inbox Influence: A Curation of Proven Tactics, Data, and Insights to Supercharge Your Email Marketing Strategy

MAY 7, MILWAUKEE: 1:45 – 2:35 p.m.
MAY 8, GREEN BAY: 1:45 – 2:35 p.m.

Session Description

When was the last time you took a hard look at your email workflows? Are your subject lines falling flat? Are you sending enough emails or perhaps too many emails? Is your domain secure? 

As AI impacts organic search and social platform algorithms freeze out your posts, email marketing is more important than ever to educate and nurture your prospects and delight your existing customers. 

In this session, Janice Dombrowski will challenge you to re-think your email marketing strategy. As a writer, she crafts persuasive emails everyday, but as a researcher, she’s gained insights, tips and strategies from inbox influencers covering everything from irresistible subject lines to cadence, email structure, and effective pipeline strategies. 

Key Takeaways

  • Why brands need email now more than ever
  • How to hone your email crafting skills
  • Data and insights on subject lines that deliver clicks
  • Expert tips on email cadence, structure, and list building and segmentation
  • A curation of tips on strategic email deployment for brand success 
  • DMARC, deliverability, and one-click opt out expert overview

Who Should Attend?

This session is for any level of marketer or salesperson who wants to write killer emails and supercharge their strategic approach to email marketing with data-driven insights. 

Janice Dombrowski is the content director at Stream Creative and has a passion for writing, branding, and strategic development. Her focus lies primarily in helping clients understand how to develop strategic marketing and content plans, writing engaging content that speaks directly to targeted personas, honing in on impactful brand-focused messaging, and crafting action-focused campaigns that deliver results.




Your 2024 Ticket

  • Breakfast, lunch, and a free drink during our exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference


2024 Sponsors & Speakers