Back to Agenda

Playing Favorites: How to Compete on the Influence of Your Ideas (Not the Volume of Your Content)


MAY 7, MILWAUKEE: 8:45 – 9:35 a.m.
MAY 8, GREEN BAY: 8:45 – 9:35 a.m.

Session Description

You routinely help your audience, and you bring substance to a world full of hype. Thanks! Just one problem: you feel stuck on the content hamster wheel. (Why is your eye twitching? Ah!) We keep creating tons more stuff. But that’s okay — we’re also getting tons more results, right? Right??? (Wait, why are you laughing?)

Yes, it has never been easier to produce mediocrity at scale, but some business builders today understand how to escape the hamster wheel and compete on the influence of their ideas, not the size of their budgets.

In this empowering yet practical talk, author and podcaster Jay Acunzo will have you thinking less about the volume of your content and more about the power of your words. You’ll learn the techniques the world’s most effective storytellers use to produce more valuable, more original content within the same resource constraints, and you’ll walk away knowing how to stand out and drive results through substance, not stunts.

When your audience makes choices, they play favorites. The question is, are you one of them?

Key Takeaways

  • The most important question to ask to differentiate your brand and your content
  • A visual framework to assess where you are, where you want to be — and what’s in the way
  • A practical process for writing and speaking in ways that ensure your message resonates

Jay Acunzo helps business leaders become stronger storytellers. After starting his career in media and marketing roles at Google and HubSpot, Jay authored the book about creative decision-making, Break the Wheel, and cofounded the mastermind for business storytellers, the Creator Kitchen. An early advocate for creativity and craft in content marketing, clients like Salesforce, GoDaddy, Wistia, and Drift turn to Jay to develop their most visible creative projects, while LinkedIn’s editors named his show Unthinkable a “must-listen” for marketers. Jay is a proud New England resident, a troubled Knicks fan, and an obsessive grilled pizza chef. His grandest aspiration (though he’d say delusion) is to be the Anthony Bourdain of the business world.




Your 2024 Ticket

  • Breakfast, lunch, and a free drink during our exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference


2024 Sponsors & Speakers