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The Website Debate: How to Balance UX, SEO & Development Needs

MAY 7, MILWAUKEE: 1:45 – 2:35 p.m.
MAY 8, GREEN BAY: 1:45 – 2:35 p.m.

Session Description

Join us in a lively panel discussion with Weidert Group’s experts in UX, SEO, and technical development as they discuss their experiences navigating the conflicts that can arise throughout website projects. Each discipline has its focus, and what’s optimal for one goal could degrade another. How should website project teams weigh, prioritize, and compromise – without sacrificing standards or risking a subpar outcome?

They’ll share what they’ve learned through experimentation, the value of iteration in problem-solving, and the collaborative skills needed to succeed in crafting an online presence that achieves performance targets — and supports business goals.

Key Takeaways

  • Understand the ways best practices in UX, SEO, and technical development can conflict with and/or enhance one another
  • Review website improvements that are often made to improve results such as SERP ranking, user engagement, conversion rates, etc.
  • Explore how design changes to improve accessibility and site performance could have unintentional consequences — and what to do about it
  • Walk away with a copy of Chelsea, Dakota, and Jon's list of top considerations for creating an effective B2B website

Who Should Attend?

Marketing professionals, web developers, and UX designers looking for actionable strategies to improve their B2B website's performance, search visibility, and user engagement. 

Between the three, Strategist/SEO Director, Chelsea; Creative Director of Design, Dakota; and Web Strategist, Jon, have worked on more websites than most marketers do — many of which they’ve collaborated on as part of the team at Weidert Group. Each is a thought leader in their own right, a team advocate for their disciplines, and a proven collaborator. Debate moderator and VP of Sales & Marketing, Nicole, will lead the conversation.




Your 2024 Ticket

  • Breakfast, lunch, and a free drink during our exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of all sessions following the conference


2024 Sponsors & Speakers