MAY 7, MILWAUKEE: 1:45 – 2:35 p.m.
MAY 8, GREEN BAY: 1:45 – 2:35 p.m.
Session Description
Join us in a lively panel discussion with Weidert Group’s experts in UX, SEO, and technical development as they discuss their experiences navigating the conflicts that can arise throughout website projects. Each discipline has its focus, and what’s optimal for one goal could degrade another. How should website project teams weigh, prioritize, and compromise – without sacrificing standards or risking a subpar outcome?
They’ll share what they’ve learned through experimentation, the value of iteration in problem-solving, and the collaborative skills needed to succeed in crafting an online presence that achieves performance targets — and supports business goals.
Key Takeaways
- Understand the ways best practices in UX, SEO, and technical development can conflict with and/or enhance one another
- Review website improvements that are often made to improve results such as SERP ranking, user engagement, conversion rates, etc.
- Explore how design changes to improve accessibility and site performance could have unintentional consequences — and what to do about it
- Walk away with a copy of Chelsea, Dakota, and Jon's list of top considerations for creating an effective B2B website
Who Should Attend?
Marketing professionals, web developers, and UX designers looking for actionable strategies to improve their B2B website's performance, search visibility, and user engagement.
