APRIL 28, MILWAUKEE: 12:45 p.m. - 1:35 p.m.
APRIL 29, GREEN BAY: 12:45 p.m. - 1:35 p.m.
Session Description
Marketing teams are drowning in data—but starving for insight. This session challenges the idea that more metrics mean better marketing. Instead of chasing perfect dashboards or vanity numbers, we’ll explore how focusing on a small set of meaningful metrics helps you learn faster, make smarter decisions, and create stronger connections with real people. This isn’t a GA4 demo or a data science talk—it’s about progress over perfection and building momentum through small, intentional improvements that add up over time.
Key Takeaways
- How to choose fewer, more meaningful metrics you’ll actually use
- Why consistency beats complexity when it comes to measurement
- How to move beyond vanity metrics and focus on real human impact
- Ways small improvements can compound into real results
Who Should Attend
This session is ideal for marketing and sales professionals who are responsible for tracking performance, reporting results, and explaining data to senior leadership in clear, business-focused terms. It’s also valuable for business owners and leaders who want to better understand what their marketing metrics actually mean and how to use them to guide strategic decisions with confidence.
