APRIL 28, MILWAUKEE: 9:45 a.m. - 10:35 a.m.
APRIL 29, GREEN BAY: 9:45 a.m. - 10:35 a.m.
Session Description
Most B2B marketing programs stall because they’re built around disconnected initiatives — a campaign, a website refresh, a content push — rather than a system. Each effort may perform well on its own, but momentum fades, results are hard to tie to revenue, and every new initiative feels like starting over.
At the same time, buyer behavior has changed. Buyers self-educate earlier, expect personalization, and increasingly rely on AI-driven search experiences. Sales teams need better-qualified leads, while marketing is under pressure to prove ROI and do more with fewer resources. Campaign-centric approaches can’t keep up.
This session explores a systems-based approach to revenue growth that aligns marketing, sales, and service around shared priorities. You’ll learn how connecting strategy, content, technology, and enablement creates momentum that compounds — so scalable growth is built in, not reset with every new initiative.
Key Takeaways
- Why isolated campaigns fail to deliver sustained growth
- The core elements of an integrated revenue system
- How to focus effort on what actually drives pipeline in a changing buyer landscape
