APRIL 28, MILWAUKEE: 1:45 p.m. - 2:35 p.m.
APRIL 29, GREEN BAY: 1:45 p.m. - 2:35 p.m.
Session Description
Your prospects are asking smart questions — and getting AI-generated answers — before they ever reach your website. If you're not part of those early conversations, you're missing a critical part of the pipeline.
This session breaks down how AI-powered search tools like ChatGPT, Perplexity, and Google’s AI Overviews are influencing the buyer journey and what you can do to show up in those results. Learn how to create and distribute content that these tools trust and recommend — without needing new tech, coding skills, or complex SEO.
You'll leave with a roadmap for capturing more high-intent buyers earlier in their journey by aligning your content strategy with how AI systems work today.
Key Takeaways
- Understand how generative AI tools source information and what signals they prioritize in delivering trusted recommendations.
- Learn specific content enhancements that boost your visibility in AI search—including tweaks your current team can execute immediately.
- Discover how off-site presence (on LinkedIn, vendor directories, niche forums, and digital publications) influences AI discoverability.
