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Precision Beats Volume: Smarter Paid Media for B2B Marketers

SPEAKER: Ryan Blute
Ryan Blute

APRIL 28, MILWAUKEE: 1:45 p.m. - 2:35 p.m.

APRIL 29, GREEN BAY: 1:45 p.m. - 2:35 p.m.

Session Description

Organic reach alone can’t support long B2B buying cycles. And volume-based paid strategies often waste budget without driving results.

In this session, Ryan Blute outlines a smarter, more intentional approach to B2B paid media. He walks through how to identify your ideal customer profile using third-party data, align channels to funnel stages, and budget with purpose — while integrating paid efforts with your CRM to track what truly influences revenue.

Key Takeaways

  • Why paid media is essential for modern B2B marketing
  • How to use third-party data to identify and reach decision-makers
  • Channel strategies aligned to awareness, consideration, and lead generation
  • Budgeting frameworks and when to reallocate spend
  • Metrics that matter, from impressions to influenced opportunities

Who Should Attend?

Marketers and decision-makers responsible for paid media, demand generation, or pipeline growth in B2B organizations.

Ryan Blute is Director of Sales at Q1Media, an ad-tech agency where he consults with brands and agencies on digital marketing strategy and execution. With more than 11 years of experience, Ryan specializes in B2B campaigns focused on brand awareness, traffic, and quality lead generation. He brings a practical, performance-driven perspective to paid media planning and optimization.

NETWORK WITH MARKETING AND SALES LEADERS

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INCLUDED IN

Your 2026 Ticket

  • Breakfast, lunch, and a free drink during our exclusive networking hour at the close of the event to connect with other attendees and speakers
  • Access to presentation slides and video recordings of sessions following the conference

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2026 Sponsors & Speakers

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