The Funny Side of Marketing: The Power of Laughing at Ourselves

SPEAKER: Tom Fishburne

APRIL 28, MILWAUKEE: 8:45 a.m. - 9:35 a.m.

APRIL 29, GREEN BAY: 8:45 a.m. - 9:35 a.m.

Session Description

We now have more tools and technology than ever to deliver better customer experiences … yet customer engagement often still falls flat. From broken journeys to personalization that misses the mark, modern marketing is full of moments that should work but don’t.

In this insightfully funny keynote, Marketoonist creator Tom Fishburne uses cartoons and stories drawn from more than 20 years of observing the marketing industry to explore what gets in the way of meaningful engagement — and how humor can help us navigate change, see ourselves more clearly, and do better work.

Key Takeaways

Common modern marketing myopias that undermine engagement
Why laughing at what gets in the way can unlock better decisions
How humor helps teams adapt, connect, and avoid marketing indifference

About Tom Fishburne

Tom Fishburne, creator of Marketoonist, is a keynote speaker who draws cartoons from deep business experience. He speaks worldwide on the power of humor to help us do our best work. Started more than 20 years ago in the Harvard Business School student newspaper, Marketoonist is now read by half a million weekly readers. A former Chief Marketing Officer, Tom’s cartoon studio has created campaigns for more than 200 businesses, including Google and Adobe.