The Loop: A Modern Marketer’s Guide to Scalable Success

APRIL 28, MILWAUKEE: 12:45 p.m. - 1:35 p.m.

APRIL 29, GREEN BAY: 12:45 p.m. - 1:35 p.m.

Session Description

As buyer behaviors and algorithms evolve, channels like search, paid, and social demand smarter strategies to break through the noise — and marketers need a fresh approach.

In this session, Kyle Denhoff introduces The Loop, a practical model for growth in the AI era. You’ll learn how to use AI to express your brand, tailor personalized messaging at scale, amplify content across the channels people trust, and evolve in real time.

Key Takeaways

How to use AI to refine personas, messaging, and brand expression
Ways to personalize copy at scale without losing your voice
How to structure content so AI tools cite and trust it

Who Should Attend?

Growth marketers, directors, and marketing leaders at scaling organizations looking to modernize their growth strategy.

About Kyle Denhoff

Kyle Denhoff is Senior Director of Marketing at HubSpot, where he leads audience growth and demand generation across HubSpot’s Media Network. His team drives roughly 25% of HubSpot’s marketing-sourced leads through blogs, podcasts, newsletters, YouTube, and influencer programs. Kyle specializes in building scalable growth systems that connect audience trust to pipeline impact.