APRIL 28, MILWAUKEE: 10:45 a.m. - 11:35 a.m.
APRIL 29, GREEN BAY: 10:45 a.m. - 11:35 a.m.
Session Description
In 2026, much of your marketing impact will happen in places analytics can’t see. Between zero-click searches, privacy changes, dark social, and AI answer engines, the buyer journey is more invisible than ever (while attribution dashboards still pretend otherwise).
In this keynote, Amanda Natividad breaks down how distribution algorithms actually work and introduces Zero-Click Marketing as a repeatable way to earn attention, trust, and demand without requiring a click.
Key Takeaways
- Why traditional attribution is breaking and why more tools won’t fix it
- What Zero-Click Marketing really is and how it works
- How to measure impact when attribution fails
- How modern algorithms reward native, trust-building content
